if i take the most popular video from teenage youtuber tiana and put it into the calculator... ..theseet in tiana's league is 16—year old nicholas, a tiktok creatorfrom edinburgh. emily laughs. that's just what's going through your mind all the time? yeah. how did you get started with it? i started off by doing dances, i'd seen all the famous tiktokers doing it, and that's what i had set my mind on, i really want to become famous, i really want to become like them. nicholas now has more than 760,000 followers. in brand marketing terms, that makes him a "macro influencer". and with a following like that, i guess you might have been approached by advertisers? yeah, yeah, i have been. i've been... i haven't actually done that many brand deals, but yeah, i've done a few, so, yeah. sometimes it's been for virtual things such as apps and games, and then other times it's been for physical objects. for example, there's this company which are sending me these lamps that i have got to promote. and they basicallyjust told me to make a video with the lamps and then tag them in the caption, so they