so i think you could probably see companies like air b&b, yuber, they are going to be completing with they are logistics companies effectively already. so you will see a lot more innovation. the biggest companies are not going to stand back and let this happen without them stepping into the market. >> i think -- go ahead, arun -- >> one of the most exciting things for me about the sharing economy is the fact that i think that these platforms can be engines for renovation. and here is how. now -- today when you want to start a business it's sort of a high-risk proposition. it's all or nothing. a lot of people stay in traditional jobs. it takes someone to strike out on their own with a particular personality type. when you can dip your toes in the water, trying out driving a lift car, or selling your stuff on [ inaudible ]. i think this will bring a whole net set of people into the entrepreneurship landscape, and so the long-term economic growths effects are going to be quite substantial. >> one of the long term effects is community, a. . .. noah, i'm going to use an outdated pop cultur