. >> for more on this, ai yuichi asked why consumers are switching. >> well, many of them seem to be unsatisfied with discounts. the new retailers are offering. and people say the money that they save amounts to only about a few dollars per month. they seem to be feeling that isn't enough considering the hassle of the paperwork needed to switch companies. consumers also question whether the new retailers can maintain a stable supply. winners so far are suppliers owned by large well-known firms. >> now, what about the fact that government officials had hoped that the liberalization would encourage competition among the retailers? hasn't that happened yet? >> well, we're seeing some changes. for example, in western japan, kansai olympic power is targeting heavy power users starting next month. the company has lost more than 300,000 of its customers to the new retailers. and there are other who is are trying to differentiate themselves. one retailer is trying to attract customers by the distributing electricity made primarily of renewable energy. this start up in tokyo entered the retai