the bear's tricks are so unbelievable that even alex's sister, yuki, thinks it's a fake. >> there's acrazy stuff in japan, so i thought maybe it was a show or something. then he's like, no, it's real. >> alex uploads the video in september 2009. >> i start getting thousands of views. started getting really excited. and then just week after week it kept blowing up. >> before long, the video entitled "kung fu bear" receives more than 3.5 million hits on youtube. the video's so popular, it spawns numerous parodies. >> good morning, ninja bear. time to complete your ninja training. >> it's almost like the entire internet was riffing on this video for a little bit. >> i've seen like "mortal combat" sounds, that sort of thing. >> the light saber version where the bear's carrying a light saber instead of a stick. that one's funny. >> people want to recontextualize anything that's popular. it's a way to participate in the viral revolution. >> but with growing popularity comes growing skepticism. many viewers think alex's video is a fake. >> the part where he flips the stick in the air and cat

tanya yuki is share glee provider of social content analytics for businesses. thanks so much for being here you guys. good to see you guys. let's go to the first question. it is about access to capital. >> i know some people that have had a lot of success with this crowd funding stuff, and i would love to hear more about it the dos, don'ts, pros cons, all the strategies about crowd funding. >> this question is directed right towards you. >> the crowd funding. well definitely crowd funding is a great alternative to get access to capital versus any other methods. there's an entire book we can discuss of dos and don'ts. number one you want to have a good pitch. you want to be able to create a video. that way you can raise up to 114% more. you want to be pro active. you want to get updates out there. have an update every four days or less. you'll race four days -- you'll raise more money if you update every four days. if you build it they will come. get the snowball rolling. in terms of the don'ts, don't expect to put it up there, walk away, hope elves will come wi

tanya yukie is the founder of social media and then we have modelist. it allows you to get your business into ecommerce and specialty shops. >> hi. my name is jeff botner and i'm the co-founder of brackish. we specialize in bow ties hand crafted with natural feathers. the idea started eight years ago when my co-founder and good friend ben ross came up with the first turkey feather bow tie for his wedding. we came together 5 1/2 years later and forming brakish. we have 20 employees and 100 retailers around the world. since then we've gained significant press coverage in celebrities such as bill murray jack nicholson and ringo stars have been seen with our tice. we have a strong mix of sales combined with ecommerce, retailers. we're seeking a $300,000 investment in order to keep up with investment and keep up with orders. we'd like to upgrade our facility and expand distribution. based on our current growth rate investors should expect 30% return on business in the next five years. >> these products are beautiful and congratulations. so two scores today.

do you think the state of maryland should be told sorry coming yuki and you got?> overspend, i spent seven years in the great commonwealth of massachusetts. i think you raise a very important question and that is how can we bring uniformity to an issue that has nationwide implication indeed international applications talking about cybercrime without interfering. >> not just the power the responsibility. i like the idea. i'm happy we are talking about federal standards. i've gotten in trouble on a regular basis because i'm a liberal democrat. i'm all for for federally regulation. i'm all about regulation. assassinate friends. i didn't know some of my other friends wanted to join the socialist party. welcome. bernie sanders has cards. you can sign. i love the idea of creating federal standards, but i like to other things. i like flexibility and not because let's be honest most members of congress are not technologically capable. everyone of us stumbles up their cell phones. i call myself all the time. this is broken seven times because i throw it. i know none of you