stay with us. >> charlie: yves behar is here.ls him the most influential industrial design mr. the world. award winning design and brand company fuseproject. he also is the creef creative officer of the audio consumer electronic company jawbone. i'm pleased to have him here at the table for the first time. welcome. >> thank you. i'm glad to be here. >> charlie: i have an interest in design. >> absolutely. >> charlie: so we're pleased to have you here. but notwithstanding that, tell me the role of design as you see it. >> the role of design, as i see it, is to create important, good design. of course, to balance the notion of sustainability, market success, consumer connection. but what i always say is that good design accelerates the adoption of new ideas. there's new ideas out there in the world that are important, such as how do we live more sustainably, how can technology be simpler and accessible to all, and design can prove that these things are possible, bring them to the world in a way that they get accepted. >> charlie: a

. ♪ >> yves behar is here.forbes" magazine calls him the most influential industrial designer in the world. he is the founder of award-winning design fuseproject . the firm is behind cutting edge product designs in silicon valley in the post-apple era. officere chief creative of job on. i am pleased to have him at the table. this program has an interesting design. we are especially pleased to have you here. notwithstanding that, tell me the role of design as you see it. >> the role of design as i see it is to create important, good design. ofbalance the notion sustainability, market success, consumer connection. what i always say is that good design accelerates the adoption of new ideas. there is new ideas out there in the world that are important, such as how do we live more sustainably? how can technology be simpler and be accessible to all? design can prove that these things are possible. bring them to the world in a way that they get accepted. >> a recent profile of you in a magazine written by casey newton