z. sonali: is instagram the way that people can reach consumers?s the blue app kind of the lost cause when it comes to the new regeneration? >> i love how you describe it as the blue app. very cool. that is the case. really, it is down to a number of things. everyone talks about this whole thing about when your mom is on facebook, that is the time you get off. i think it is more than that. facebook has become a bit too bloated as a platform. there are so many things to do. there is marketplace. there is news feed. rather than instagram is far simpler. the other thing is when you think about gen z, we actually do generally create content less. generally, we have less friends. the problem is on facebook, it is weird to try to friend someone you do not know. where on instagram, you can follow people. you can create content on there without knowing the person directly. that pressure does not come on instagram. that means gen z as a whole are flocking more there. then on facebook where there is that pressure to need to know the person and have this abun