a lot more with the one and only zac posen. ♪ >> from hollywood a listers to first ladies, zac posent of them. you do not need to afford a has designed a line scores hearted and david's bridal. what does that do for a fashion house brand? zac posen and marie claire editor and chief. now that we are wrapping up fashion week, the busiest week. let's start with you. what is so important about this week? is my week. we run around and we look at all the trends. we look at all the designers. i had a great time at zac's show. i just came from michael kors. new york fashion week is just the beginning. i go straight to london, i go to milan and paris. it is really after all four cities that we can digest and spread everything out and decide what we are going to presume for the magazine. >> zac, the effort of putting on a show. how long is a show? >> 10 minutes max. >> is it worth it? >> the business case is that you are selling your new look. you are presenting a message for your brand. that message has a large effect of relicensing -- over your licensing. it gets the message. it is a form of

so i'm doing "project runway" with zac posen. >> seth: mm-hmm. >> and so he just made something for meso that was easy. >> seth: is it -- when you drive over, do you ever worry about -- you know, like -- >> when we go to the emmys? >> seth: yeah. >> oh. i'm fully laying in a limousine like this. and he's putting it on. he's like, "you have to, like, lay flat all the time." he's like, "you can't wrinkle. you can't --" i'm like, "i'm trying, zac. i'm trying. i'm trying." [ laughter ] i mean, it's hard. >> seth: then they pull the -- what they do -- >> i wonder how everyone else always does it. i wonder if i'm the only crazy person that does it. >> seth: lying totally flat in a limousine? >> yeah. >> seth: you make the limousine drive up on the curb and they open up the door and you just slide out. >> i just think that they should get a steamer set up. we just take our dress up real quick, it gets steamed, you put it back on and then you go on the red carpet. >> seth: i'd also like to be that guy. [ laughter and applause ] [ cheers and applause ] >> someone spills something -- right. we a