levels similar to city traffic or a jackhammer but a at ocean prime in new jersey, general manager zach montgomerywn the the noise. >> we want our restaurant to be, live, energetic but we can have a conversation. >> reporter: ocean prime built this new restaurant with sound in mind. >> it is not necessarily the loudness that is the problem but echoes and reverberation. when you get to the point where you cannot hear yourself think. >> reporter: they because in greg merckl to absorb the sound. a glass wall a allows the kitchen to be seen, and in the hurt. carpet on the floors and padding on the walls, also keep conversations, quiet. >> so this padding is behind all of that fabric. >> that is right. here you can push on it, it is soft, it absorbs the sound. >> reporter: merckel says many restaurants are making similar changes to adjust accoustics. some put padding under table to suck in sound. >> our clients are more something tonighttive of it. >> reporter: ocean prime still uses music to give their restaurant a lively feel but design a allows customers to dine without the din. jill wagner for cbs