. >> reporter: the king for almost all countries, adds economics writer zachary karabell. >> governments rise and fall on their ability to say, "i enhanced g.d.p.," or the populace's ability to say, "no you didn't, and you know, g.d.p. went down under your watch." >> reporter: but how does g.d.p.'s still-lofty status square with robert kennedy's 1968 critique? or with more recent evidence of its limits, which nobel economist joseph stiglitz has pointed out. >> thirty years ago, we weren't talking about climate change. environmental degradation was not as important as it is today. >> reporter: in 2009 stiglitz chaired an international panel tasked with finding better measures of progress that included the environment and inequality. >> g.d.p. has been going up per capita, but most americans are actually worse off, so median household income is actually falling. >> reporter: like them or not, better prosperity gauges are hardly a novel innovation. since the 1970s, for example, in the himalayas, the buddhist kingdom of bhutan, with g.d.p. per person less than the congo, has used gross natio