carol: amazon is nipping at zalando's heels over in europe.i assume, is not taking this lying down. >> not at all. they have worked on shoring up their relations with the companies they have got. a lot of the brands that they have been working with for several years. they are kind of improving the quality of their photos on their website, things like that, to increase the appeal of the merchandise that they've got. carol: up next, why one company thinks it's robot babies will prevent teen pregnancy. oliver: this is bloomberg. ♪ carol: welcome back to "bloomberg businessweek." i'm carol massar. oliver: i'm oliver renick. you can catch us on the radio on sirius xm channel 119, on am 1130 in new york, am 1200 in boston, 99.1 fm in washington, d.c., am 960 in the bay area. carol: and in asia on the bloomberg radio plus app. oliver: in the good business section, a company in wisconsin says its almost $700 robotic baby can teach kids not to get pregnant. carol: but a medical journal disagrees. here is our reporter. >> this focuses on a 63-person com

zalando, i assume, is not taking this lying down. >> not at all. worked on shoring up the relations with the companies they have got. a lot of the brands they have been working on for several years. they are kind of improving the quality of their photos on their website to increase the appeal of the merchandise they have got. carol: why one company thinks its robot babies will prevent teen pregnancy. oliver: this is bloomberg. ♪ ♪ carol: welcome back to bloomberg businessweek. i'm carol massar. oliver: you can catch us on the radio on sirius xm channel 119. on am 1130 in new york. 1200 in boston. am 960 in the bay area. carol: in london and in asia. on the bloomberg radio plus cap. cap -- app. oliver: in the good business section, a company in wisconsin says it's almost the $700 robotic baby can teach kids not to be pregnant. carol: here is our reporter. >> they focus on reality works. a private company in wisconsin. they make these robotic simulators. they invented them in 1992 and has become a staple of american education. the problem for the com