when you check imdb site, when you purchase from whole food market, when you buy shoes from zapos, when you buy groceries from amazon fresh, when you buy clothes from from shopbop, when you use aws and check all sites to buy online products, you're actually active in amazon and help jeff bezos get richer. when you watch a movie on netflix, you're actually helping bazos, because netflix uses aws. that is why jeff bezos is the richest man in the world news tonight a stunner from the richest man in the world. bezos knows people's interests because he's well aware of their tastes in choosing books. in fact, bezos was one of the first people to understand that information was the most valuable thing in cybererspace and the internet. many experts believe. that selling books was just a way for bezos to collect information from people. bezos now owns the information of millions of people around the world and has managed to launch amazon's warehouses. amazon warehouses store products that the customer does not know about, but amazon predicts that people will need these products in the near futur