. >> now to the mystery surrounding the death of zappos tycoon -- >> reporter: the 2020 death of zapposony shea in a house fire, indicating the presence of whip it, among other paraphernalia. and jackass stuntman steveo, speaking out about the drug and his road to recovery. whip talk and other social media publicized usage ushering in a new generation of users. this rise exacerbated by the pandemic as young people are stuck at home looking to dissociate, and more turning to whip its. >> nitrous oxide is extremely addictive. patients may use it once every three to six months at a concert, but the problem is over the last year we've been seeing it used a 0 a daily basis. >> reporter: one of the erptha p nddt i hoping to dispel. >> the experimental stuff was a chasing of novelty. i would have a mission to try everything out there. >> reporter: the novelty wore off but the need for a stronger high didn't. he turned to nitrous oxide, to what he says, give a boost to the drugs he was using. >> what are whip its? >> laughing gas. anesthetic. when you go to the dentist, it's what they put on yo