income families have begun wondering out loud if cheaper college might be a better choice than zenith university, in large measure because it is cheaper and won't burden the young adult with debt, the modern market in higher ed, this time on inside story. joining us for that conversation, the former chancellor. the director of college counseling at the green hills school in dallas texas. and from new york, a correspondent for al jazeera america real money with ali velshi. let me start with you. since is you have seen fit the inside. tell the people who are watch withing why it is that tuitions have risen so fast. what is driving those costs. >> well, as in your set up piece, the biggest single factor increasing student tuition rates at public university is the decline in state support for those universities. in fact. a major way the university has to make up for that, is to increase the tuition, now, at the same time they are most universities are getting more and more sensitive to the impact this has on students and so they will often have a skull min nation of an increase in tuition, and a som