it took about 20 times for me to watch the zeroual toe ad to -- zeroual toe -- zerelto to get to the point i could spell it. why do the pharmaceutical companies spend so much money on television on advertising? what is this about? you can't buy most of these drugs over the counter. you need a doctor. here's why they do it. they believe if they keep suggesting to you that this is a drug that might help you, that when you go to the doctor, you'll ask. doctor, should i be taking xarelto? the doctor may say to you you don't need it or you can take a generic that is a lot cheaper that does the same thing. in many, many cases the doctor says, let me right a prescription for zeroual toe for -- xarelto for you. what we have is the increasing cost of health care for everyone that's being driven by the increasing cost of prescription drug prices. because, you see, in the united states of america, there is no control over the increase in prescription drug pricing. so these companies that spend billions of dollars advertising on television end up getting more of their drugs prescribed, making mo