>> reporter: and it's not just tv putting up road blocks to zestra's ads. it's radio and internet, too. the popular website web md turned down their ad, yet, a viewing of just one web md page yielded three adds for cialis. and facebook scrubbed an ad after only a few weeks, telling abc news, ads cannot contain, facilitate or promote adult products. >> within a couple of weeks we got a notification that they were taking the ad down because they didn't cover things in this category and very specific guideline language but they had a ky intense ad advertising on facebook. >> reporter: it's not as if the male drugs didn't fight their battles, too. in 2004, when cialis and levee that ads aired during the super bowl, there was a viewer backlash, but it was fuelled in some part by janet jackson's wardrobe malfunction that same year. nevertheless, the commercials did make it on tv, broadcast to the largest television audience of the year. >> what we have come to realize is that what they're really more comfortable with, what society appears to be more comfortable w

. >> female sex remedy called zestra. ashleigh banfield went looking for some answers. >> reporter: it's become part of our national conversation. things we might never have said on tv just a few years ago are now on every channel at every hour. >> levitra is only for men healthy enough for sexual activity. >> don't let erectile dysfunction get in the way. >> seek immediate medical help for an erection lasting more than four hours. >> the ads for viagra and the drugs like it are on during dinnertime, during primetime television, and nobody blinks an eye. because we just accept that it's okay to talk about men needing and wanting sexual pleasure and sexual function. >> reporter: are we just as okay when it comes to what a woman wants? maybe not. according to the "journal of the american medical association," more women suffer from sexual dysfunction than men do. 43% to 31%. with numbers like that, you'd think there would be just as many ads on tv hawking products to help women. >> no. >> reporter: enter rachel braun cheryl

>> reporter: this week, the ladies of "the view," dished about zestra. >> a sensual oil that women canto feel more satisfied. >> reporter: low sex drive affects nearly 40% of women in this country. but the female version of viagra was shot down this summer by the fda. companies are still racing to find the elusive pill. but perhaps the solution may not be found in a bottle after all. in a new study looking at drug treatments for 200 women with sexual dysfunction, one-quarter of the women were given a placebo. 35% of those women reported significant improvement in their sex lives. so, was it all just in their minds? researchers say just talking about problems in the bedroom could be the solution. >> all women in this study did have a chance to speak with a health care professional, who listened to their concerns. and most importantly, took them seriously and really listened to what their concerns was. >> reporter: empathy and support, the study finds, can be just as effective as potions and pills. >> in the quest to find a medical solution or magic bullet for women's sexual problems, we