i'd be thinking sara ziff is talking. stop talking sara ziff. what are you hearing?r launch event recently and tons of models showed up to support this. shah loan harlow was there, cocoa roesh a. >> what about the fashion designers, i expect the models to say go sara go. i'm talking about the people in the industry. what are you hearing from them, any backlash for you? >> one thing we've done is tried to make this an inclusive effort. we don't want to seem adversarial. we have a common interest in improving the industry. we've gotten the support the agents, designers, photographers, all different stakeholders in the industry. >> they've endorsed the model alliances backstage privacy policy. you don't want the cell phones back there when you're changing. who knows where the pictures are going. actors equity and the american guild of musical artists are insisting on a reporting system for sexual harassment. >> it's getting the conversation going. i would like you the model, why don't they smile when they walk down? why do they seem irritated? are you told do not smile