there wasn't a separate bucket for the development as professor zimbalist said. we built eight competition venues for $520 million out of the marketing revenues for the atlanta games and still ended up with a profit. since the flame went out in atlanta, judy, there have been $3.2 million of investments around centennial olympic park that served as a catalyst of the economic redevelopment of downtown atlanta. last year we hopped the center of hill and human rights next to coke, the georgia aquarium, geeks to hotels and condos and businesses all of which came to atlanta because to have the olympic games. professor zimbalist might add that the games don't help raise the image of the city internationally. today atlanta has 18 fortune 500s headquartered here up from 12 before the games, primarily because of the image enhancement we got out of the olympic games. >> this reminds me or the story -- >> woodruff: i want to brond this out, and ask you is your argument that there's a better model for deciding where the games go or that the u.s. shouldn't be bidding for them,

sports economist andrew zimbalist, a critic of the bid, said the math was unrealistic. "most of the numbers i see reflect drunken optimism." when everyone who has been to boston knows, it's a city that only exercises drunken pessimism. [ laughter ] [ boston accent ] "they're never gonna plow this street. and i'm never going to see my honda again. my honda is as good as gone." [ laughter ] another point of contention in the public debate, was the fact ioc board members would have exclusive access to special vip highway lanes that would be built as part of the bid, which did not sit well with the opposition. >> so while the rest of us are sitting in traffic, the princess of lichtenstein and prince of monaco should be having special lanes? >> seth: for a bostonian the only thing worse than sitting in traffic, would be sitting in traffic while someone from out of town drove by you. someone who, you had a sense, thought they were better than you. should also be noted, that princess of lichtenstein sounds like what a boston guy would call a girl who cut in front of him at the