jordan zimmerman is the founder and chairman of zimmerman advertising, the 14th largest ad agency in the country. he's also a partner in the national hockey league's florida panthers. in tonight's "beyond the scoreboard," rick horrow talks to zimmerman about what sets his agency apart from its competitors. >> most advertising agencies talk about outpult, and more about outcome. you've got to connect. you've got to connect emotionally with your message and give them a good reason to want to ebgauge and consider your brand. at the same time, we're dealing with many, many brands, and every single sector from papa john, to pep boys to friendly's restaurant to white castles restaurant. it goes above and beyond what people think are fashionable in today's world. but everybody has the same challenges out there. it's how do i connect with you and get you to consider me, and why would you consider my brand over the directed competitor? >> tom: so what categorys are doing better than others? >> the pizza category last year and 2010 became a war with price. we activateed in a different way, but

and two sessions with judge zimmerman that resulted in the comprise which will be beneficial to all. first of all t result of it is that the number of antennas in keeping with the neighborhood's desire will be reduced from eight antennas as originally approved by the city planning commission down to four. secondly, t-mobile will be able to provide increased voice and data -- [bell ringing] >> which are desperately needed in the underserved area to the r residents, shopper, and visitors. third, it will involve the resolution of the lawsuit and prevent the loss of time, expense, and delay that uncertainty that are necessarily the part of litigation. supervisor kim: thank you. i believe there is a question for you. >> not a question, just a comment. if you could pass on to your employer, your community relations is abysmal. you are ruining the entire industry. you are not just hurting t-mobile. you are hurting all your pierce and the manner in which t-mobile deals with the community is shockingly poor. and i would strongly, strongly suggest you find numerous ways to improve it. we will

i am chief william zimmerman from that recreation department here in san francisco. i am here this morning primarily to present to you our deep, heartfelt gratitude for the support of rec and park in the creation of a magnificent event that is more than just the feel good activity, that was set up for kids to we have the greatest amount of faith in their ability to transform behavior based on the guidance of leadership provided by positive adult role models. i am here to express the gratitude. anything that has happened in the past 6.5 years since i have arrived here that involves juvenile's always winds up, and we're very appreciative of digital probation department to produce a rate in discussions. with this was first presented to us, we were extremely appreciative of the opportunity to participate in the creation and delivery of the significant experience. i have been a probation officer for 41 years, and this is one of the most positive experiences that i can recall in my entire career working with juveniles. it really has a destination in mind, a destination tha

zimmerman wonders here very long it may snow in may or in early june. in fact i'm sure you will see snow. and his paintings surrogate past the new tries to recreate the beauty of the local nature over many years he's traveled around with them on their islands. most of his works were inspired by his trips. now so they permanently lives in nichols square and teaches our children as a local stevia. irena to somehow make the nansen of the wing look more prominent cry again. and you won't want to have those dark spots in your picture or rocks the bird in the wing. the children usually draw sea birds which are the most common inhabitants of the command of nature. many of them nest in a room called out a common which is a fifty seven metre high rock and sledge is accommodate more than fifty thousand birds of seventeen different species reserve staff are very careful about taking stock of the islands and since they have to avoid startle the birds such an incident has accidently make them not legs down the side of the. go most have a long breeding period by guil

democratic party strategist robert zimmerman sees danger ahead.he alarms have already gone off in the democratic grass roots. if the obama administration hasn't heard them, they should check the wiring of their alarm systems. unquote. in the west, the influential 13-term democratic congressman peter defazio's, echoes the northeast the southeast and the central united states quote in my district the end news whereas imfor him has mostly evaporated. there is tremendous discontent with his direction unquote. >> another prominent democrat agrees. should president obama have a challenge? i say he should. it would make him a better president if he received a challenge in the democratic primary. >> question. the call for a presidential primary and is that now the common view of the gray beards? or the influentials of the democratic party? >> not unless they want him to lose. we would be getting into jimmy carter territory at that point and that is not where obama wants to be. there is no question he is in trouble right now. however, as his cam pain has p

if he succeeds and adds those pieces to zimmerman and strasburg and harper, the 2012 could be scary.ear's team had 80 wins. but the thing that is encouraging since mike rizzo took over is the trajectory. take a look at this. two years ago 59 wins among the feeders in the league. last year 59 wins. this year 80 wins. third place in the east. if they keep improving by ten victories a year, we're getting close to the playoffs. dc united playing tonight. they need to make a run. this didn't help. look at farfan. left boots it into the onion bag. union beats united 3-2. now 6th in the east. time to reveal your dc high school sports. blare up in silver spring. the blazers still looking for their first game. that's the team that will lead the coverage tomorrow. finally here is the pr event. these ladies are doing a demo for a shoe in sole you can put them in high heels and run on a treadmill or. >> oh. >> not. these things are called the jacks. that's what the in sole is called. it's fitting because she got jacked up. >> jacked up. >>. [ laughing ] >> trying to steal that from the cnn

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who says zimmerman's place to walk around by the sounds of the city council is sound but the place is a popular beach in spots you can also go along the. boulevard. below are way from here they clearly tilt to inscribe it's a long nice way business history sometimes they make nice exhibitions there is. thirty feet from different parts as it's very good because the streets are very wide and on the big streets you have on the ground from all so you don't have to wait so you're really enjoy the walk around here as much as these. places lanes or something they stick to that would be in such a big city these people will brett much more better like this there will be music for example. disposable of course remains the picturesque cut you off for each now understand stereo tracks not since worst day and night display stream bridge was built at the end of two thousand and four a glorious landmark that provides the shots of the city in the many picturesque areas of a city i think this bridge that connects christ the savior cathedral to block the island and the old better but chocolate factory

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acoustic zimmerman took place to look around at the sound of the studio fountains of south well the place is a populous a few spots you can also go along the. boulevard it's a long way from here actually tilton scrat it's along a nice way there's no such tree sometimes they make nice exhibitions there is school for three hundred feet from different parts oh it's very good because the streets are where you wide. on your big streets you have on the ground and all so you don't have to wait so you really enjoy the walk around here as much as these. places lanes or some sadistic to. be in such a big cities people will brett much more better like this there will be music for example. it's positive for of course moving to the picturesque cut you off bridge now understand stereo tracks not since worst day and night this produced dream bridge was built at the end of two thousand and four i can lure islam on the provides the best shots of the city in the many picturesque areas of the city i think this bridge that connects christ is saving cathedral to block the island and the old predator but choco

tonight, things going their way with greg striking out zimmerman., the 16th victory this season. the chase in the playoffs. if they happen to lose this. arizona will knock them out. giants 4 behind. pennington pending tonight's outcome. and they have lost some ground. >> high school football a big deal in certain circles. tonight, with five national titles. st. thomas aquinas. with nine players in the n f l. his son is playing there and they just tore with 30-6 = final score. it was difficult to remember when the last time there were on the short end. there on the road traveling to fort lauderdale. >> the n f l no joke. priest season games. -per-season games. ruled out. >> and hockey, a tan game suspension with a 70 k . what about the kids? anyway, a suspension as a bad example. >> the best doubles team in the bay area. 10-game suspension-- >> the brothers went to san quentin. mike and bob spent 1.5 hours at the san quentin tennis team. a love and the grand slams but they will tell you that they did not experience anything like today. >> this is def

acoustic zimmerman took place to walk around by the sounds of the student fountains. but other places of popular culture spots you can also go a long. way from here. but it's along a nice way there's lots of trees sometimes they make nice exhibitions there. from different parts it's very good because the streets are very wide. on the big streets you have on the ground tunnel so you don't have to wait so you walk around here as much as these. places lanes or some sadistic to. be in such a big cities people will brett. like this there will be music for example. it's positive all off course moving to the picturesque country last bridge now under state stereo tracks in lots of tourists day and night display stream bridge was built at the end of two thousand and four a glorious landmark that provides the best shots of the city in. areas of the city i think this bridge that connects. the island. is in my opinion one of the most thousands of pedestrians take this route every day amazing views. crossing from the old to the new many tourists actually get it the wrong way aroun

robert zimmerman?i different from robert and will but when i think of people i want to gossip about, they don't make the cut. so i know the book will be a great fas nait nation the beltway because the beltway finds it fascinating but for the rest of us we will focus on putting america back to work. the critical meetings in the united nations and making sure the nation is competitive again. >> will? >> not tim geithner. that's who voters will believe. by the way, the obama administration needs to be careful. apparently ron suskind has quotes to back up the contentions in the book. i would disagree with robert on one thing. this aspect of ron suskind's book is a paint brush, a stroke and a larger picture, along with the rolling stone article about general mcchrystal, that paints the obama administration as inexperienced in management and that picture can resonate with voters as it comes together. >> robert trayhham. >> i think the truth lies in the middle. probably both are telling the truth and little w

a few years ago, a rather prominent blogger kept referring to me as botox bob zimmerman. >> is it truething against it. in fact, i'm saving up for it, but i haven't had any work done yet. >> will, go ahead, fess up. what kind of plastic surgery have you had? >> none. my favorite topic, me. if you were to look me up, i would imagine you'd see some string of liberal bloggers who said who is this kid that doesn't have enough respect for eliot spitzer when he debates him on this ill fated show, or who is this rhino in support of gay marriage? >> oh, boy. robert, i'm scared to ask. if we googled your name -- >> this overweight black kid who thinks he can dance on national television. when i googled my name a couple of days ago, that's what came up. i can dance, maybe not like some people out there, but i can dance. >> cue the music. >> let's see. >> believe me, he's moving it right now. >> i'm writing him in for "dancing with the stars" for next season. >> a dancer, a guy with botox and a guy that looks like he's 16. this is fantastic. see you, guys. >> i put on my big boy tie. >>> facebook

. >> robert zimmerman, democratic strategist, i'll start with you.n mitch mcconnell is making a point will has made many times on this show. is this jobs act about real job creation or short-term stimulus that's only going to add to deficits. >> actually both. the reality you just saw from mitch mcconnell is an illustration of what's wrong with washington. conflict works in politics. that's,000 they got there through conflict. the economy doesn't work through conflict, only cooperation. ultimately we're not going to see any real progress in terms of job growth or stimulus to the economy unless there is more cooperation. ultimately it's up to the american people to demand it. >> the economy is not working but everyone disagrees how to get it working again. let's talk about taxes. one of the things the president would like to do, something called the buffet rule named for the billionaire, who says washington has coddled rich people like him too long he doesn't pay enough in taxes. it centered on the wealthy paying more, also allowing bush era tax cuts

robert zimmerman, patricia murphy and will cane. all right.ief of staff giving an insiders perspective. take a listen. >> her impulsive nature coupled with the fact she did you want digest information as carefully as she should leads to impulsive answering. it makes her a provocative, controversial figure. that's her former staffer. what does it tell us about the state of her campaign? patricia? >> michele bachmann is something we already knew. there's a fine line between passionate and impulsive. she lights up the stage when she's passional. when she's impulsive, she goes haywire and gets the facts wrong. you can get away with it as a house member, not as a presidential candidate. until she's more disciplined, it's going to hold her back. she'll get better with experience. she's only been in the house two terms. she has to get much, much better or she will not get higher. >> she reads 80% or 90% and leaves off 20% that could change the outcome of her conclusions. it's not that she engages in false statements. most recently, the hpv vaccine. i

robert zimmerman, patricia murphy and will cane.ewed pressure now on chris chr christie to run and some say if he gets in he will lead the pack. could this be the answer to many republican's prayers? robert? >> okay. you know, not only is rick perry leading the pack initially, but four years ago rudy giuliani and fred thompson were leading the republican polls and prayers. but they didn't win the nomination because nominees are not won by prayers and polls. this could be a little different however. when you listen to the republican candidates and the republican -- >> will? >> chris christie is not republicanism prepackaged from costco and sold one size fits all. christie says it's not a crime to be in this country without documentation. lou dobbs said he should resign from that kind of comment. on the flip side, it's hard to get more fiscally conservative than christie. he has talked about entitlement reform. he has an ability to shoot straight without being partisan and it would make me really happy. >> all right. pa tisha? >> i wo

and playing today, robert zimmerman, sirius xm political talk show host pete dominic, and will cain.n, ed rollins says this -- >> i think legitimately it's a romney/perry race, with leaders in the polls. i think she's the third candidate at this point in time, which is way different and better than we thought at the start of this thing. >> guys, is it too early to say we're in a two-person race? robert? >> well, ed is kernel correct, in terms of fund-raising, but in terms of a race for the nomination at this stage, it's a one-person race. it's rick perry versus rick perry. let's see in these critical debates coming up, how well he holes up to comments about a ponzi scheme, or for that matter staying that u.s. senators should be chosen not by we, the people, bur by politicians in our state legislatures, that's his report. >> will? >> it is too early, but if you're already in the rain, you're kind of in mile 24, 25 of a marathon. you need to make your move very soon. the reason for that was illustrated yesterday when huntsman wasn't invited to the palmetto forum, so you'll risk not bei

. >> reporter: but robert zimmerman, a democratic national committeeman says, his party needs to cut he sees this as an opportunity for democrats to come up with a more focussed and disciplined agenda. >> this administration really seemed to lose a very clear and specific skraeagenda of how the putting the country back to work. you saw a great deal of frustration about where the democrats and the obama administration stand. >> reporter: another issue in this race, israel. turner wants support from former new york city mayor, ed koch, a democrat who crossed party lines. >> the president obama's a nice guy, i like him, i helped elect him and all of those things. he threw israel under the bus! >> reporter: about a third of the district is jewish. a recent poll showed about 16% of jewish voters in the district considered israel an issue. wolf, the democrat in this race, david weprin, stressed preserving social security and medicare in his campaign. those issues, though, failed to get him a victory, and they were issues that helped the democrat win a special election in largely republican

playing today, robert zimmerman, pete dominic, and republican strategist, chsherry.romney facing off for the first time. let's listen. >> we created more jobs in the last three months in texas than he created in four years in massachusetts. >> texas is a great state, but governor perry doesn't believe he created those things. if he tried to say it, it would be like al gore trying to say he created the internet. george bush and his predecessor created jobs faster. >> so who had the better night? perry or romney? sherry. >> i'd have to give the edge to romney, though both men did very well. romney is like the tortoise and the hair. every time a new face pops up, he's steady. either man would be far better than what we have in the white house right now. this is a country who's hungry for leadership. i think this was a national audience last night, not just a republican audience. we're looking for the next president. we're looking for the guy who's going to take us away from the current situation. i think both men seem very well aware of that. >> robert? >> well, kyra, i

robert zimmerman, p. dominick and will caine or as p.twitter the handsome but misguided will caine is here with us today. >> so good to are my confidence pete. >> you know, t.j., pete's got a good point there, my friends keep telling me will looks too good to be a conservative so i think there's something to that. >> just give me topic number one and keep going. >> not sure if it's a compliment or not. first question of the day, obama moves the day for congressional address to accommodate speaker boehner. who came off looking bad in this showdown. 30 seconds on the clock. robert, start with you. >> okay, who didn't look bad in this showdown, t.j.? the reality is you've heard the phrase political limbo. how low could each side go to make their point? ultimately the speech the president gives on jobs and its follow-up is the story right now it's another example of how washington just doesn't get it. >> with time left to spare on the clock. pete pick it up. >> this whole fight looks like, sorry there's no women on the panel to criticize me

playing, democratic national committee member, robert zimmerman, patricia murphy, and cnn contributor. last night's gop debate. candidates spent more time attacking each other than president obama. >> the question is -- do you still believe that social security should be ended as a federal program as but six months ago when your book -- as you did six months ago when your book came out? >> i think we ought to have a conversation -- >> we're having that now, governor. >> yes, sir. if you'll let me finish, i'll finish this conversation. >> who was the big winner, and who fell short? >> newt gingrich, michele bachmann, herman cain, those are the winners. mitt romney and rick perry beat each other up. perry looked like a boxer who was staggered in the ring. i don't think he responded well to the attacks from bachmann and romney. surprisingly, if you're a casual viewer and didn't know who the front-runner is, you would have thought, wow, this gingrich guy must be winning, right? the winners also -- we've written off, the lesson is, don't write anybody off yet. >> robert? >> look, in the sh