what does zingle it mean? >> zingle it means to bring it down to its very basic form.nd communicate a simple message as possible. >> and they use it all the time. i sat through a staff meeting, and it wasn't long until i heard the term used as ford was talking about training some new sales reps. >> if you give these sales reps too much information on the technology they're going to gobble it up and make the same mistakes i made. so from the technology side, zingle it, from a marketing side, simplify that process. >> and they have poster around the office, reminding themselves to keep things as they call it zinple. and even a special one for ford to remind him not to fall off the simplicity wagon. >> i definitely get charged up with ideas and i think as i noticed early on, you sometimes get carried away. and this team here does a phenomenal job of staying focused on the big mission for zingle. >> how hard is it to make something simple? >> the toughest part of it is seeing it from the perspective that you want it to be viewed from. you have to think of it from i've neve