what does zingle it mean?ngle it means to bring it down to its very basic form and communicate as simple a message as possible. >> reporter: and they use it all the time. i sat through a staff meeting, and it wasn't long until i heard the term used as ford was talking about training some new sales reps. >> if you give these sales reps too much information on the technology, they're going to gobble it up and make the same mistake. from a technology side, zingle it. from a marketing side, let's simplify that process. >> reporter: and they have posters around the office reminding themselves to keep things, as they call it, zimple. and even a special one for ford to remind him not to fall off the simplicity wagon. >> i definitely get charged up with ideas, and i think as i noticed early on, you sometimes get carried away. and this team here does a phenomenal job of staying focused on the big mission for zingle. >> reporter: how hard is it to make something simple? >> the toughest part of it is seeing it from the p