>> bus, uber, zipcar. >> reporter: but one recent zipcar trip didn't go as planned. >> i went down to the wharf on sunday. we had parked, which i thought was a safe place to park on a sunday, by the wharf. i came back and the car was towed. >> reporter: he got two tickets technological $150. >> i went to the d.c. dmv website to pay the ticket. unfortunately there were two other tickets that were associated with the tag numbers of the zipcar. >> reporter: he thought he only selected his two tickets but ended up paying all four, a whopping $400. he immediately called zipcar. >> i got the run around. three different e-mail addresses. i texted them. >> what were they saying to you? >> nothing. it's under review, or send us the documentation. >> and you did it all? >> i did it all. every time i would call back, i spoke to someone different. i spoke to different supervisors. it was the same story. it's under review. i said, what do you mean it's under review, what's happening? >> reporter: paul reached out to nbc 4 responds. we got right to work and contacted zipcar. >> later that afternoon

. >>> similar to services like zipcar, renters can take the car to any designated location in oakland berkeley and it's about $18 an hour or $85 a day. >>> millions of americans are addicted to celebrate the fourth of july from hotdogs to fireworks and those red white and blue shirts, jerry willis breaks down how much people are planning to spend. >>> happy 240 for earth day america -- happy 241st birth day, america. a survey of the national retail federation finds 53% already own apparel like t-shirts and apparels in bathing suits and shoes and they plan and rock some america pride. >> that american pride means different things to different people. to 66% of those surveyed it means a lot of red, white and barbecue. the average consumer is slated to spend just over $73 on food. about totaling over $7 billion in revenue, the north american meat institute says the people will it -- people will eat 150 million pounds of hotdogs alone. >> people fire up the barbecue and there is nothing better for the barbecue and meet. whether the hot dog or hamburger steaks and chicken, there's a lot of

. >> i want to start advertising with zipcar, and--and doing some cross-promotional advertising with them. >> what's the--what's the next idea? >> no, that's a valid idea. >> that's a great feature to have after the sale, but doesn't generate people coming in here. >> there's marketing, there's advertising, and part of advertising is the radio. >> it's--honestly, drew, it's like--this is like a broken record to me. i don't feel comfortable with it, i'm sorry. >> andrew is supposed to be in charge of marketing and advertising, and car cash spends between $20,000 and $50,000 a month. most of that is spent on radio. now, jon won't let him control the radio, so really, in the end, andrew is in charge of nothing. i want to hear you tell him why radio is the right thing for you. boom! hit the spot. >> radio is really, really important. it's a way for us to connect with our--with our customers. we need to learn how to communicate with them. >> okay, i did all that, though, and i got us killer deals doing that. what are you gonna do differently? >> i--the creative. >> okay, basically you wan