. >> i want to start advertising with zipcar, and--and doing some cross-promotional advertising with them. >> what's the--what's the next idea? >> no, that's a valid idea. >> that's a great feature to have after the sale, but doesn't generate people coming in here. >> there's marketing, there's advertising, and part of advertising is the radio. >> it's--honestly, drew, it's like--this is like a broken record to me. i don't feel comfortable with it, i'm sorry. >> andrew is supposed to be in charge of marketing and advertising, and car cash spends between $20,000 and $50,000 a month. most of that is spent on radio. now, jon won't let him control the radio, so really, in the end, andrew is in charge of nothing. i want to hear you tell him why radio is the right thing for you. boom! hit the spot. >> radio is really, really important. it's a way for us to connect with our--with our customers. we need to learn how to communicate with them. >> okay, i did all that, though, and i got us killer deals doing that. what are you gonna do differently? >> i--the creative. >> okay, basically you wan

pay me to participate in this whacky meandering nonsense, and this - >> hey man, do you have the zipcarnd you want me to rent you a zip car? >> yeah, well -- yeah. >> why don't you just take a taxi >> oh, 'cause -- you know, i actually found this perfectly good refrigerator. and somebody was just throwing it away, so -- >> ultimately, i don't care. [ light laughter ] i don't want to know your character's inane backstory. so if you'll excuse me, i'm due for a vacation in the caribbean. hey, buck, sing me out ♪ aruba, jamaic oh, i wann take you to bermuda, baham come on, pretty mama ♪ [ cheers and applause ♪ >> seth: actually, i think we could all use a break. ♪ we'll be right back with gary gulman, everybody [ cheers and applause ♪ we used to love going out with julia and mike, but since they bought their new house... which menu am i looking at here? start with "ta-paz." -oh, it's tapas. -tapas. get out of town. it's like eating dinner with your parents. sandra, are you in school? yes, i'm in art school. oh, wow. so have you thought about how you're gonna make money? at least we're learn