zita cobb's father died shortly thereafter. but she heeded his advice.rked in fiberoptics, landed in silicon valley and before long was the third highest paid female executive in america. in her early 40s she cashed out tens of millions in stock options, dropped out of the winner take all economy, and took her business savvy home, determined to revitalize fogo island. instead of writing a check, she posed a question. >> what do we have and what do we know and how can we put that forward in a way that's dignified for fogo islanders? and creates economy and connects us to the world. ♪ >> reporter: spend one night at what the locals call a shed party and the answer emerges. >> when you think about the people of this place, if there's one thing we're really good at, it's hospitality. >> what does hospitality mean here? >> hospitality in its purest form is the love of a stranger. we didn't get a lot of strangers. and when they arrived, as my mother used to i sa, it's always better to see a light coming into the harbor than i alight going out. >> reporter: so