so, for zop poes, for example, we went from the vision of being the number one seller in shoes to really being about the best company for customer service. and what we found was that when the vision had a lot more meaning that employees gravitated towards it and were a lot more enthusiastic and passionate about the company, and the customers could sense that. >> let's catch up with what's hot in the world of entrepreneurship, with three things you need to know about small business this week. 2014 ended on a positive note for the nation's small businesses. the nfib's monthly optimism index was up 1.4 points in december, to 93.9. a majority of small business owners in the survey expected better economic conditions in the next six months, and were hopeful about increased revenue and profit. >>> president obama has announced his nominee to become the permanent administrator of the small business administration. maria contreras-sweet founded and chairs the board of latino owned pro-america bank in los angeles, which provides capital to small and midsize businesses. that nomination now goes to