diapers.com keeps the pressure on pricing on us, and strong competition from diapers.com meant that zorn wam was having to work harder so customers didn't pick diapers.com over amazon. now, because diapers.com was so successful, amazon saw it as a threat. the documents that we have obtained show that amazon employees began strategizing about ways to weaken this company. and in 2010, amazon hatched a plot to go after diapers.com and take it out. in an email that i reviewed, and we have these on the slides, one of your top executives proposed a "aggressive plan to win" against diapers.com. we saw one of your profit and loss statements, and it appears in one month alone, amazon was willing to lead over $200 million in diaper profit losses. mr. bezos, how much money was amazon willing to lose on this campaign to underline diapers.com? >> thank you for the question. i don't know the direct answer to your question. this is going back in time, maybe 10, 11 years or so. what i can tell you is that the idea of using diapers and products like that to attract new customers who have new families is