and i believe admiral zukunft used the term dealing with reality tv. so, until you get that unity of effort and get into an up tempo, how do you as a senior leader deal with that sea of information coming at you that's all over cnn and the cable as you look at deploying your forces? >> i'll take that one again. and i'll go back to my experience during the gulf oil spill. and we lost public trust very early on because we would quote numbers and then the numbers would change and then the more they changed, and if you're the speaking head, you lose public trust. in that event we had a great wealth of scientific support that brought in to give you situational awareness. and my requirement as the on scene commander is how do i get this into the social media? and, so, in this case noaa had a product called the emergency management response application which was very nascent. i told dp, i need everything to get this live within 72 hours. they came up with $200 million and it went live. if i had to bid that through, you know, through our channels, i might see

. >> and admiral zukunft, we heard a little about from captain stow about the different authorities that the coast guard can bring to bear in different situations. but could you talk a little bit about the partnerships and relationship and how that plays across the coast guard mission set? >> well, first i'll talk about my capacity challenges and my area of responsibility covers the rocky mountains to madagascar. the same area of responsibility as admiral lochlear except they have the arctic and antarctic as well. so, obviously with 13,000 people covering that aor, a little over 200 ships, i'm very dependent on partnerships. i work with 71 countries with whom i have 65 bilateral agreements with those entities. but everything really starts at the most local level first. so, it's appropriate to hear from captain stow and the network of partnerships that she's dealt here in the bay area, but we have this lattice work that goes across my entire pacific region. and then i need to focus on what do i do in the event of a threat right now in dealing with the arctic. what if i have a deep water h