>> i think for zynga, you are right.more popular games that people have heard of our games like farmville and cityville will set you accomplish all that you can accomplish in the game. but poker has an unlimited life. and "words with friends" has an unlimited life. the same candy fresh -- crush. people will keep playing it. games orhese polite games like poker were ever hand is a brand-new adventure, they have an unlimited shelf life. it is the farmville's where you finish building everything and what is the point of continuing? .hey have a limited shelf life >> speaking of zynga, have you seen evidence that the new ceo can really turn the company around and get it out on top where it used to be? >> i think that the problem with zynga where my -- when mark pincus was ceo is that he defined the company as a social games company. he wanted to have a social angle to everything. see ak you're going to tower defense games where you battle other people and take their stuff. it is not very social. you will see them exploit poke

>> i think for zynga, you are right. more popular games that people have heard of are games like farmville and you can accomplish all you can a cop is in the game but poker has an unlimited life. "words with friends" has an unlimited life. i think the same with candy crash. it's the ones they keep innovating on the candy crush game, people will keep playing it like they have played bejeweled for 10 years. these puzzle like games or games like poker were every hand is a brand-new adventure have an unlimited shelflife. it's the farmvilles where you can finish building everything that have limited shelf life. >> have you seen evidence that the new ceo of zynga can turn this company around and get it back on top? >> yes, i think the problem with wasa is when marc spink us a ceo is he defined the company as a social games company -- mark pincus. he wanted a social element to everything but he wants -- but the new ceo wants to define the company as a game company where you battle other people which is not for a social. i think

now, when you think about what it takes for these mobile gaming companies, whether it's a zynga or aing to be a successful studio, to be able to be what a disney is to this space, what do you think needs to happen, and what are things you would have done differently had you still been at the company at this point? >> well, that is kind of changing gears. well, honestly, it's -- you almost want to think small. probably what's happening is you have all of these guys that are thinking too large. they should almost slice their company up into small studios and kind of let them run independently. i think that -- to me, that's how you get your next big game. >> taking it back to your business for just a moment, why are you specifically focused on pot? you talk about engineering. you talk about the agricultural challenges. there are lots of agricultural challenges across the world. the market is big. why focus on this one in particular? >> well, it's because this one can pay for everything. so when you have a product that's $2,000, $3,000 a pound, you can really start applying some cool tec

shares of zynga ours climbing the most.tors will get more insight into zynga tomorrow when it holds its annual meeting. we will have more "on the markets" and about one hour. you get more "bloomberg west" next. ♪ >> you are watching the "bloomberg west." i am emily chang. ?hat is your favorite brand developable -- developer platform for google glass. daniel debow joins me now in the studio. what is your vision for sales force where? -- salesforce wear? >> we think wearables are growing quickly. we will find all of these cases in businesses and enterprise. it is about helping companies connect to companies in new ways. wristbands.ied many the thought of getting work on my wrist stresses me out. you are imagining this as more of an enterprise application where you are using it in the operating room or a customer service representative can monitor calls remotely. new latu move towards a forum for technology, we invent new ways to use them. hoover could not have existed without -- uber could not have existed without mobile phon

and for zynga, not a lot.ow much attention should we pay to these kinds of numbers that come out shortly before a company is going public? >> i think they're important. you have two things here. one is you've got huge internal growth in china, but you can't grow forever. and it's not like you don't have competitors who really are much stronger in mobile. and dominate. and the second is you're trying to build a brand for shareholders to hold your stock outside of china. and if there's this perception that they don't get the rest of the world or anything else like that, you've got to make big moves. some people have said maybe alibaba should have bought the clippers, right? like maybe you should do something to show your brand outside so that people care because they're the people who are buying and selling your stock. >> well, they did buy a stake in a chinese soccer team. >> but the point was that continued almost like a provincial thing. who knows who that soccer team is outside china, and who care, really? y

big. >> reporter: tom bollich made his millions investing in and helping run the video game titan zynga. >> experience a completely new farm filled with all new activities. >> reporter: who could have dreamed that at its peak, farmville would boast 84 million users and spawn a brood of similar digital diversions? so why not invest in his new venture, surna, which makes energy efficient climate control systems for indoor cultivation. >> this is the next big industry, so it's, might as well be in it. >> reporter: what do your billionaire, entrepreneur hi- tech friends think about you in the marijuana industry? >> they think this is the best idea i've ever had. >> reporter: nate ames, co- inventor of a machine that distills plant oils, is a good example how far this industry may reach. >> we actually started the business for decaffeinating and then the cannabis industry found us. >> reporter: their sales have since shot up ten-fold. so now, were you guys marijuana users in college who thought: "hey, we can take this technology we've learned and apply it to something we care about?" >> no,

a company could sell, for zynga could bundle them all up together. >>.uge thing for us, product to be in general -- the huge thing for us, the productivity in general. of apps hooking into each other and the operating system. the mac and the phone. you are right, that consumers will not see a major change tomorrow but within two or three months. this is going to be huge for consumers. >> i can see that being huge for company especially like evernote . what about this whole idea of innovation? and if apple is still innovating? do you feel it is still there? as a is where we started company. we started because we were so excited about the iphone and we wanted to build something for it. it was our inspiration still at where we developed our first features and where we get feedback and where our top uses are still using iphones. >> that is something that has not changed in the past three .5 years. it says a lot for the platform and the users. and also, it continues to deliver. >> how about you? uses are more valuable per user than android users. money. >> ho

maybe zynga can bundle all the games together.lects the huge thing for us and really productivity in general is all the extensions. is the interactive notifications. it is the extensions that allow apps to look into each other and into the operating system. -- it isteroperability the interoperability. within two or three months, you will see far more. this is going to be huge for consumers. >> i can see that being huge for company like evernote. what about this whole idea of innovation and if apple is the limiting. do you feel it is still there? >> it is where we started as a company. we started because we were so excited about the iphone and we wanted to build something for it. it was our inspiration spill and it is where we developed our first features. it is where we get the feedback on it. our top users are guys using iphones. that is something that has not changed in the past 3.5 years. it says a lot for the platform. also, it continues to deliver and continues to excite people. >> are your most valuable uses iphone users or

it used to work in zynga and the gaming community.cate it some gam ification into it. >> it sounds crazy but it's actually quite similar work. our focus is building products that consumers want to use every day for a long time and we apply that now to solving some of the most difficult problems. >> what are the most difficult problems? much or aseases very focus. >> it represents about 75 cents of all u.s. health care spend -- it represents about 75 are sent. about? are we talking >> hypertension, high cholesterol, diabetes. they are not feeling the effects of this disease every day. we're inspiring them to start thinking about this part of their lives now. >> there are so many health and wellness apps out there. why does mango stand out to you? of it is taking the gaming experience and bringing at the health care. it's all about engagement. if we can make these apps fun and reward people, we will see a big uptick in adherence. that is what jason is doing. we believe it will really make a difference. great example, my mom. jason knows

. >> do you think zynga is justified or a great buying opportunity for. >> i couldn't say a buying opportunityas got a different -- i don't see this. i actually own some calls in here but i don't see this happening. >> karen? >> yeah. >> do you still like bank of america? >> i feel like this is groundhog day. i get that question every day. but i see it's from chris martin. if it's from the chris martin from cold play, please ask me every day, ask me anything you want, i'm happy to just chat, tweet whatever. but i am still long bank of america. i am in for the long term. i think this whole $4 billion capital issue is nothing. so yes, i am still long. >> dan? facebook failed to break out today, what's next? >> there's three stocks we think about. we think about linked in. twitter looks interesting and facebook is like -- as you would say. it's stuck in a range. if money comes back into linked in and twitter maybe it comes out of facebook. >> that man knows a lot, doesn't he? >> it was in my head. >> that was in your head. tomorrow is national donut day on your calenders. tonight cramer has got a

and the highest paid new ceo was don matrick of zynga. he was awarded for his efforts with two-thirds of the pack age in stock. but an interesting report overall. we have to keep in mind that in 2013 the s&p 500 was in rally mode up 30%. so that also may be a reason we are seeing a boost in pay packages. back to you. >> absolutely. seema, thank you for that. >>> in sports news, tennis' rafael nadal made history clenching his record ninth french open title. nadal rivaled jokavich. that brings his grand slam number up to 14. i watched a whole match yesterday. very, very intense match because of the heat. unfortunately, that match point was a double fault on part of jokavich. >>> meantime, the sunday times newspaper published a fresh round of allegations over qatar's whipping world cup bid. they say the football official used his influence to organize a series of business deals in the runup to the ballot to gape favor with voting members. this follows previous claims that he transferred money directly to other fifa members to gain influence.

. >> tell me about that because you used to work at zynga, you were really in the gaming community and then you integrated some gaming into it. >> yeah, we were run of the earliest mobile gaming companies. and it sounds crazy, but it's actually quite similar work. really, our focus is building products that consumers want to use every day for very long periods of time and we're really just applying that now to solving some of the most difficult problems. >> what are the most difficult problems. i know chronic disease is very much a focus. >> chronic disease is key. it represents about 75% of all u.s. health care, as you probably know. the real issue is with many of these conditions, they tend to have very deferred consequences. >> what conditions? >> hypertension, high cholesterol, diabetes. many conditions like that. patients are just not feeling the effects of this disease every day. we're building products that inspire them to start thinking about this part of their lives now. >> there are so many health and wellness apps out there, beth. why does mango health stand out to you? >> a

. >>> later, we'll talk wit zynga co-founder tom bollich, mixing technology with marijuana. minute. ♪ ♪ [ girl ] my mom, she makes underwater fans that are powered by the moon. ♪ [ birds squawking ] my mom makes airplane engines that can talk. [ birds squawking ] ♪ my mom makes hospitals you can hold in your hand. ♪ my mom can print amazing things right from her computer. [ whirring ] [ train whistle blows ] my mom makes trains that are friends with trees. [ train whistle blows ] ♪ my mom works at ge. ♪ my mom works at ge. when folks think about wthey think salmon and energy. but the energy bp produces up here creates something else as well: jobs all over america. engineering and innovation jobs. advanced safety systems & technology. shipping and manufacturing. across the united states, bp supports more than a quarter million jobs. when we set up operation in one part of the country, people in other parts go to work. that's not a coincidence. it's one more part of our commitment to america. are the largest targets in the world, for every hacker, crook and nuisance in the wor

melissa: taking a look at zynga right now, shares of the game-maker plunging on news that three of thexecutives are leaving the company? let's go to nicole petallides at new york stock exchange with more on this one of the that is not good. >> according to insiders it is really an. thee executives are leaving. according to at least one source, some left on their own and some have beening asked to leave. some are reassigned, but the change reflects his ambition to change the company. if you think of words with friend that is one of the people that is leaving. the stock year-to-date is down over 25%. we'll see if it can turn this one around, down 12%, melissa. melissa: nicole, thanks so much. main jobs report comes out tomorrow morning. vice president biden is getting ahead of the discussion. >> look at 30 occupations that. we've grown and made sure no one got left behind, no one got left behind. we didn't guaranty every new job would be high-paying job. melissa: oh. we are still 113,000 jobs away from the break-even point on jobs lost in the financial crisis, if you don't care about pop

speaking of zynga, the company will make its first appearance at the annual e-3 video conference. jul jul julia is live with the latest. >> reporter: it's about the latest bells and whistles. the game makers are all jockeying to expand their existing franchises. and build entirely new ones. also in the spotlight are new digital distribution of games and add-s on, and the potential for virtual reality. this week will provide investors to bet on which games will be big hits a the holiday time. activision, ea and take 2 all beating expectations. the holid. activision, ea and take 2 all beating expectations.the holida. activision, ea and take 2 all beating expectations. the mood is upbeat with the latest consoles. off to a strong start. but seasony leads in the first e in nearly a decade. it sold nearly 19 million consoles in the year ending march compared to microsoft 12 million units. anyone ten dou nintendo is in a tougher spot. it is skipping its big conference this year. we expect a big focus on the number of new games that it will be introducing an also the big halo franchise, t

zynga was polluting our fees with big house. they never stop.nk they were smart to prime the engine. john burns, real estate consulting. you recently took the car and had nothing but rave reviews for it. >> i love uber recently in san francisco and knew for sure i would be able to catch a ride to the airport. two minutes later right in front. >> was in the technological process, what i love about the book as you talk about the need to finally make money. you have been a critic of twitter. i did not agree with your assessment of the twitter, but you are dead on. they have to figure out how to make money. how the -- how will make money if it is "polluted? >> i think they have a different problem. one reason they are having trouble getting revenues is the advertising they sell is very cheap. the reason they sell a cheap as they do not target well. the reason is most of us do not tweet. media people tweet but the average person in the street -- >> i agree with you strongly there is a wide body of twitter people are just following people but can you