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Today, a new moon is in the sky,
a 23-inch metal sphere placed

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in orbit by a Russian rocket.

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Here, an artist's conception of
how the feat was accomplished.

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A three-stage rocket, number one,
the booster in the class of an intercontinental

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missile, its weight estimated at 50 tons.

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The smaller second stage took over at
5,000 miles an hour and carried on to the

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highest point reached. 500 miles up,
the artificial moon is boosted to a speed

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counterbalancing the pull
of gravity and released.

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You are hearing the actual signals
transmitted by the Earth-circling satellite,

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one of the great scientific feats of the age.

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[...]

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We live in interesting,
exciting and anxious time.

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There is more than the rumor of war.

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Will this be humanity tomorrow?

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And the year after.
2036 AD, you are cut off from

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the 2nd century, swirled into the great
unknown, into an era of plasticities

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towering to the south,
and the gigantic space-dawn

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rocketing passengers to the moon.

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The 20th century is the age
of electric technology.

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It's the most dominant tool of our time.

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And re-evaluate every thought
and every institution you

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formally took for granted.

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You are hearing the actual signals
transmitted by the Earth-circling satellite,

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one of the great scientific feats of the age.

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The electric age is changing you.

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It is changing your family.

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It is changing your neighborhood.

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It is changing your education.

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It is changing your job.

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It is changing your government.

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It is changing your relationship to others.

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These little circuits are making our world go.

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The electric age is having
a profound effect on us.

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We are in a period of fantastic change
that's coming about at fantastic speed.

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Your life is changing dramatically,
and you are numb to it.

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And you are numb to it.

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Well, the title medium is the massage,
is a teaser, a way of getting attention.

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There's a wonderful sign hanging on
a Toronto junkyard which reads, help

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beautify junkyards.

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Throw something lovely away today.

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And this is a very effective way
of getting people to notice.

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A lot of things.

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And so the title is intended to draw
attention to the fact that a medium

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is not something neutral.

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It does something to people.
It takes hold of them.

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It wraps them up. It massages them.
It bumps them around.

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And as it were, chiropractically.

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And the general roughing up that any society
gets from a medium, especially a new

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medium, is what is intended to
be indicated in that title.