that was venture capitalist and founding partner of oxford capital, david mott. and the appetite for boozy gatherings appears to be on the rise. beverage brand diageo is a major distributor of gin, whiskey, and other spirits. their asia—pacific chief, john 0'keefe, spoke about how asia is contributing to growth for the spirits conglomerate. 0ur our business in asia is about 18% of our total global sales, so pretty important. i would say the big drivers of growth underneath that, i would have to start with india, first of all. india is a phenomenal market. it's the biggest whiskey market in the world. in fact, it's probably one of the few markets where the whiskey category is bigger than the beer category. within that, we are seeing premiumisation — a lot of people moving up the price ladder — which is driven by the emerging middle class. i would also point to southeast asia, markets like indonesia, malaysia, vietnam — a very luxury—centred business where scotch is very vibrant. and then i would point to china. the biggest market in the world. it is three times th

earlier i spoke to venture capitalist and found a partner at oxford capital, david mott. changes happening in the start—up scene right now. what we're seeing today is the paradigms shift in the way that start—ups are using their capital to become more productive and more efficient and make every dollar go further. for example, we are seeing companies able to generate some really significant productivity savings through, for example, hiring fewer engineers but getting each of their engineers to work that much more efficiently. we're seeing chief technology officer is reporting productivity gains of maybe 20 to 500% in developing and writing in code which is a pretty significant activity for most software start—ups. we are also seeing activities such as people using ai also seeing activities such as people using al to do very, very personalised customer experiences stop imagine if you can use an ai tool to try and look at all of your customer experiences, all the dates and interactions you had in the past and deliver very, very personalised experiences for those customers,

earlier i spoke to venture capitalist and founding partner at oxford capital, david mott.profound changes happening in the start—up scene right now. what we're seeing today is a paradigms shift in the way that start—ups are using their capital to become more productive, more efficient, and make every dollar go further. for example, we are seeing companies able to generate some really significant productivity savings through, for example, hiring fewer engineers but getting each of their engineers to work that much more efficiently. so we're seeing chief technology officers reporting productivity gains of maybe 20% to 500% in developing and writing in code, which is a pretty significant activity for most software start—ups. we are also seeing activities such as people using ai to deliver very, very personalised customer experiences. imagine if you can use an ai tool to try and look at all of your customer experiences, all the dates and interactions you've had in the past, and deliver very, very personalised experiences for those customers, to give them exactly what they want

earlier i spoke to venture capitalist and founder partner of oxford capital, david mott, and he toldnges happing in the start—up scene right now. what we are seeing today is a paradigm shift in the way startups are using their capital to become more productive, more efficient. and make every dollar go further. so for example, we are seeing companies able to generate some really significant productivity savings through, for example, hiring fewer engineers, but giving each of their engineers working much more efficiently. we are seeing cheap technology officers reporting productivity gains of 20—500% in incurred, which is a significant activity for startu ps. which is a significant activity for startups. we arejust for startups. we are just seeing activities such as people using ai seeing activities such as people using al to deliver very personalised customer experiences, imagine if you could use an ai tool to try and look at all of your customer experiences, all the dates and interactions you've had in the past and deliver very very personalised experiences for those customers to giv