joining us now live from new york stock exchange ibotta ceo bryan leach.hat's this moment like for you in the final hour of trade? >> it's surreal on behalf of the 800 people that work in denver, colorado and around the united states for my company and it's a proud moment for us and the people using products on every day purchases and we're happy to be here for them. as founder to go from starting in in the front room of my house back in 2011 to standing on the particular of the iconic new york stock exchange is like a dream. liz: yeah, the american dream is alive certainly. you're living proof of that. rewards platforms are a dime a dozen. we all know that, brian. you do something extra and that's pretty much a very major profit driver, isn't it? you've got digital marketing software company. explain to viewers exactly what that piece of your business is. >> consumers can find cash back items on every day'temporal integrations when logged into wal-mart or dollar general or family dollar or kroger and it's totally white labeled and wouldn't necessarily kno