so they've bought britvic, which is one of the uk's biggest makers of soft drinks, including things likewe're going to see, you know, pubs in the future. serving orange, orange juice over, over pints. but it's a really big shift in society. if that's the case, maybe gen z are just more health conscious or don't don't drink as much for whatever reason, but, really quite a big shift in society. if that's the case, i suspect the pubs might be worried. >> i think they had such a great advertising campaign. whenever i think of carlsberg, i think if carlsberg did breakfast programs, for example, this would be it, because, you know, there's obviously something in their advertising campaign that means they're able to buy out other ailing companies. >> would you swap your well, do you swap your pints for a jt? >> i'm not a beer drinker, but i wouldn't want to swap out my wine for a soft drink just yet. >> how about you, eamonn? >> how about you, eamonn? >> the health message gets a bit lost. i mean , it's as if almost lost. i mean, it's as if almost that these soft drinks are healthier for you th