and i think that laxman narasimhan has a shot here to work with elliott.lar to what bill newlands did at constellation. that's what i would do. say, look, what do you want me to do? give me some help in throughput, some help in what drinks i should -- i don't want to lose the brand? the brand the great. the problem with starbucks is they have too many customers, like a yogi berra thing. if starbucks can either be friendly or antagonistic, it's up to starbucks. elliott wants to help, and it's not like the irs showing up. they want to help, and they can do a lot. >> you mentioned constellation. thinking of salesforce where it was very much a handshake, and then you have southwest and disney. >> elliott goes to -- i think they would have expected a lot more resistance with salesforce. elliott goes to salesforce, and marc benioff says, tell me what to do. they're thinking, like, give me a break. no, he said, really. let's meet. let's meet constantly. i'll meet with you on saturday. i mean, there was an amazing synergy between what elliott wanted to do and marc