>> you're right. >> what does that say about us? >> hopefully for the market. >> why pete? >> that's how it comes out. the risk reward is interesting. >> i'm melissa lee thanks for watching, see you tomorrow at my mission is simple, to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere. and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends, i'm just trying to make you some money. call me at 1-800-743-cnbc or tweet me @jimcramer. competition, competition's a terrible thing! >> sell, sell, sell! >> at least if you're a shareholder.

wherever you find intense competition, investors run as fast as they can from the competition. but when you see a lessening of competition either from capacity shutdown or cut back, you have an opportunity, buy, buy, buy, buy, buy. in fact, competition defined the winners and losers in today's ho-hum session. let's start with some winners. because the performances were so stark they deserve to be called out right at the first of the show, for example, look at the stocks of the airlines today. first, there was the culmination of a series of mergers that left a fueumew major airlines. obviously, supply came out of

the doggy dog route, allowing airlines to raise prices. less competition, a robust economy means ever-rising profits. most airlines weren't able to take advantage of the rise in prices to expand. they couldn't add enough capacity if they wanted to. but then 2015, the airlines added not only lots of planes, they tried to take advantage of higher prices by competing with each other, just like the old days. well, the price-cutting led to lower earnings per share. very few are interested in investing with those with stocks shrinking. the airlines became the single-worst sector to own in

the market. the increase in terrorism overseas made competition worse. the group has been a house of pain ever since. because no airline would stop adding new capacity lest somebody took advantage of that. they're increasing from 5.5% down from 4%. it means the next year's earnings estimates are now too negative. the news cost a lift in the entire sector. american and continental gaining near 5%. we had an inkling that things could be getting better when we spoke to oscar munoz on the anniversary last week. given how far behind these stocks are lagging, they're not

done. they have more room to run. the basic storage devices, the two principle pieces of equipment, drams and semi-conductors. better gross margins at sandisk. when many companies give up making the chips because there's too much competition, then prices, asps go higher. prices went higher for san disk. so prices soared for western digital. this is a very big deal. now recently i mentioned how hp, inc. talked about tightening supply for its parting. that was dram and flash.

it's not too late for you people. because micron makes both. micron's stock is way too low versus the possibility of margins for both flash and d-rams. i think it should be bought at $17 and change. how about the flip side? what happens when there is too much competition? all right, just take a look if you can bear it, at the stock of sprouts farmers markets. sprouts, a once nimble, exciting, natural, organic supermarket, c supermarket, we heard it was stealing market share from whole foods. and the latter began having the first hiccups in its own

numbers. well now it's been downhill ever since. today sprouts announced it would have the same-store sales that were flat. it's actually a no-growth story with shareholders fleeing, with sprout selling nothing but spam and velveeta. it turns out that the rest aren't oblivious. target and walmart decided to cut these boutiques. when you start a price war, everyone loses. the pin action for sprouts has plummeted within 13%. also the stocking of whole food foodifoods and kroger down 5% and 4%.

today general mills spoke at a conference and lowered the goal because the yogurt market's more competitive tan they predicted. white wave has set off a yogurt price war. he there goes the gross par gmargi. we'll hear from dave and busters. it reported a sale the number i don't think was helped. again one of the reasons why this market hasn't been beaten to a pulp, is that almost daily we hear a story of supply taken out of lesser competition, but statement there's almost the story of a price war. that ying yang is a reason why

this market does nothing. here's the bottom line. there's just enough competition to keep stock in check. but when competition lessens, companies are instantryly award with stocks that jump and jump high. john in florida. john. >> caller: thank you for taking my call. >> of course. >> caller: let's talk about the dow and dupont merger. you gave a little strategy regarding walgreens and rite aid. what if the government doesn't approve the merger, and question before that, should you employ some type of put strategy? >> no, you don't want to employ a put strategy. you do want to own dow, nice

yield. dupont's, i like them both, but dow is the one you should own. gary in illinois. >> caller: boo-yah, jim from the windy city. >> you bet. >> caller: my question is regarding jm smucker. sjm. and i know we like fundamentals around here, but my question is not about fundamentals. fundamentally, this is a company i want to own for my portfolio. >> for the long term. short term wasn't up because of pet food fighting. the main problem with smucker is that the pet food business had a lot of competition, and competition cuts in the margin. guess what happened, the numbers went down. i think at 140 makes sense. i'm sorry i talked over. dave? >> caller: since reporting its second quarter results last thursday, lululemon has a -- is

this a good time to buy more of hu lululemon? >> yes. that company stock went down because it really shouldn't have gotten that hammered. i like the spending for the futures. this is the right level to buy. i embrace lulu, right here, right now. okay. competition. is always separates the winners from the losers, and things are no different in the market. stocks are left to slug it out while those are left hurting. on real money tonight, dave & buster reported earnings yesterday, but it isn't all fun and games. i'll tell you if it's time to play. then talk about grounds for change, i'm sitting down with starbucks howard schultz to inspire engagement and hear

about how its business is. and the billionaire activist investor made a $1.2 billion bet on burritos, and i'll tell you if you should follow his lead. stick with cramer. don't miss a second of mad money. follow @jimcramer on twitter. have a question? tweet cramer #madtweets. send jim an e-mail to madmoney.cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to "mad money".cnbc.com. you do all this research on a perfect car,

then smash it into a tree. your insurance company raises your rates. maybe you should've done more research on them. for drivers with accident forgiveness,

liberty mutual won't raise your rates due to your first accident. just one of the many features that comes standard with our base policy. call for a free quote today. liberty stands with you™. liberty mutual insurance. do we need to be concerned about the stock of dave and busters, symbol play for you home gamers. the stock of dave and busters has been a real market darling for ages. been working its way higher since it became public nearly two years, 2014 of october. it has tons of room to open new stores in north america, which

its tstock has been climbing an climbing. the stock got hit today, falling $1.34 or 2.9%. you would have thought these were good results as dave and busters posted a 6% earnings beat with higher than expected ref f revenues, and this is good news. the same-store sales tell you how well they're doing, and they posted pretty puny sales growth. that's down 10 percentage points from last year. they cut their same-store sales forecast by a full percentage point, do you to the 3.25 number. dave and busters is strong concept. there's a lot to like especially

when it comes to profit margins. let's check in with steve king, the ceo. welcome back to "mad money." >> thanks, jim. happy to be back. >> i've got to be certain. you know i love the concept. you talk about the casual dining industry being hurt. should we be more concerned going forward about dave and busters? >> i think there's a lot of reason for optimism in the second half of the year here. first of all, our rollovers, as you indicated, we roll over a 11% comp from last year, second quarter. we have softer rollovers from the balance of the year, and we feel really good about our promotional lineup from

advertising sports standpoint, still building that d and b sports pl sports pl sports franchise. we feel very optimistic about the prospect for the rest of the year. >> where are you going to put the media? is it going to be online? or tv? that could boost sales. >> so we're national cable advertiser annually. we're jet to determine exactly what we're going to do in the third quarter. but we're likely to add a couple weeks to the fourth quarter as well. we just found that cable advertising particularly, we do a lot of advertising on espn and sports has been effective for us in terms of getting our message out. >> clearly you believe in the

concept. because you raised the number of stores that you put in. plus i know macy's closing 100 stores is good opportunity for you. >> we feel really good about the returns that we're getting in our new store portfolio. over the last several years we've averaged over 40% year on cash returns for those stores. so bumping it up from our perspective and adding some capital expenditure to that part of the business makes all the sense in the world. >> one thing people particularly baby boomers, they love experiences. experienceal. and you're caught up in what you're talking about that macro economic environment for casual dining. what the heck is going on in this country that we've got good employment growth but the casual

dining environment is being hurt. is it because it's so cheap to go to the super market now and stay at home? >> it's always been cheaper to with to the supermarket and stay at home than it has been to go out and go dining. but i don't really think that's the main issue for dave and busters. in the second quarter, we thought that the callender shift of memorial day moving back about a week and having two days between that and the fourth of july and how that affects school calendars, the primary issue. then we got help from the weather. then third was this macro economic. and really, we're teeing off of what everybody else is reporting. i can't think of many brands that didn't report a slow-down between q1 and q2. >> you're absolutely right. with the possible exception of

jack-in-the-box, maybe, because of problems with chipotle, everyone had the same kind of numbers. i want to thank steve king, ceo of dave and buster's. thanks for coming on the show. >> thanks, jim. appreciate it. >> if it were really bad news, the stock would have gone down a lot. this is one of our absolute favorites. mad money's back after the black. coming up, cramer goes one on one with the founder of star buck's. >> we're still in the early development sages of the company. tages of the company.

[phone buzzing] some things are simply impossible to ignore. the strikingly designed lexus nx turbo and hybrid. the suv that dares to go beyond utility. this is the pursuit of perfection. it's a very specific moment, the launch window. we have to be very precise. if we're not ready when the planets are perfectly aligned, that's it. we need really tight temperature controls. engineering, aerodynamics- a split second too long could mean scrapping it all and starting over. propulsion, structural analysis- maple bourbon caramel. that's what we're working on right now. from design through production, siemens technology helps manufacturers meet critical deadlines. i think this'll be our biggest flavor yet. when you only have one shot, you need a whole lot of ingenuity. this car is traveling over 200 miles per hour. to win, every millisecond matters.

both on the track and thousands of miles away. with the help of at&t, red bull racing can share critical information about every inch of the car from virtually anywhere. brakes are getting warm. confirmed, daniel you need to cool your brakes. understood, brake bias back 2 clicks. giving them the agility to have speed & precision. because no one knows & like at&t. it's not just a car... it's your daily retreat. go ahead, spoil yourself. the es and es hybrid. this is the pursuit of perfection.

it's not often you find a publicly-traded company that believes it can do well by doing good. but now and then you'll find a business whose brand is about doing the right thing as well as good products. take for example starbuck's. i like that they're expanding overseas, especially in china. i like the rewards program. but i am indeed impressed with how starbucks connects with customers in an innovative way. they have upstandards where they profile ordinary people doing extraordinary things in their communities. we'll hear about this new series

and how the company is doing. welcome back to "mad money." howard my wife and i watched the upstander series last night and felt terrific. what's the inspiration for starbucks to produce these? >> well, jim, i think, as americans, unfortunately, we have been witnessing the very worst of a terrible political season which has shown such hatred and vitriol andtive iciveness, and in view of that, so many americans have been led to brielieve the story of ameri is just that when i believe there are so many extraordinary americans doing extraordinary things every day. we thought we'd search for ten, 15 stories. we found hundreds. as a result of that we believe we have an obligation and responsibility to share that with our customers, partners and

the marketplace not for any other reason. it's not a branded series. this is just sharing these kinds of stories about ordinary people doing extraordinary things. and this is about citizenry. and i think, at a time in america where we're wentiitness such a spirited level of divisiveness, let's find the true american story. i feel so strongly about the promise of america and the american dream, and these ten stories, which are people not being bystanders but people being upstanders is emblematic of the true american story and the american people. >> my charitable trust has long-owned starbucks, pretty much since the beginning of the trust. i found myself thinking, i peel great watching upstanders, but what does it do for my trust? >> i think that's a very good question. if you think about the history

of the company, going back to when we were just a public company and providing equity in the storm of stock options, comprehensive health insurance, over the ascouple years, college tuition for our employees, we recognized building long-term value and a great company was about investing in our people, investing in our customers, taking care of our communities and always trying to recognize ha in order to do the things we doing, we also had to build value for other aspects of the business. and i think today we are witnessing many consumer brands that are chasing many traditional methods of marketing, and there's a lot of waste. we brief that the currency of trust and confidence with our people is based on many things, and one of them is in this case, sharing the stories that we believe are authentic, are genuine, and i think people are

longing for truth and authenticity. and i think starbucks has a high sense to to this, and i think there's another aspect to this. we invested very heavily, as you mow, in our mobile platform and the mobile ecosystem. this is the first opportunity, and i think there will be many more of ep bedding these stories in the mobile app. and many people already today have downloaded the app and watched the story. so we are in a position, i think, to level the starbucks experience, enhance the experience by sharing these kinds of stories, and there will be more to come. in many ways we're not a tech company, but we have invested heavily in tech. we're never going to be a media company, but we have invested in content. let's not forget, our business is very healthy. you need an economic to start domestically and around the world. we're under construction in a roastry in new york city, a roastry in china. we're about ready to introduce

the new reserve stores, since the introduction of the new rewards program things have settled down, and i think we will sem -- demonstrate the long-term value, i am excited because of the business, the relationship with customers and not embracing the status quo but lacki looking for new ways to extend the brand. >> you said it was a one-of conference between the complexity of the rewards program being released and the frappuccino happy hour. which is one of may favorites. this was difficult to pull off, and that a% streak th5% streak one of. i hear from your tone that that

could be a return to the plus five. >> well, let me say it this way. i say on the conference call that that quarter in view of the situation that you just described was an anomaly, and i think it remains to be seen whether or not i was accurate or not, we'll record our earnings at the end of the fiscal and quarter year in november, and i remain, you know, bullish on the company, bullish on the stock, but, as always, we're building a long-term story here as we always have. but jim, you know, we're going to open close to 2,000 stores over the next 12-18 months. our business in china is really a stunning example of the success of probably no other western brand has had, almost 2500 stores. the new stores that we've opened this year in the u.s. is the best in almost a decade. so yes, we had a little bit of a miss on comps in q3, but i

wouldn't overreact to that. and i think certain people have, and i all say to you something that i love the state model of missouri, which is the "show me" state. it's time for us to show up and see what happens in november. >> now candidates are running for president with tweets. donald trump, and i was thinking if you run for president and you ran these stories, and i'm not kidding, we are starved for good news. you say, look, let me show you who we are wanting to back in our country, the uptanned stand. you would do better than you can as a private ceo. >> obviously, there's two choices for the presidency in this november. donald trump and hillary clinton. i strongly believe that hillary

clinton is the best choice for the country and the rest of the world, and we have two choices. howard schultz is the ceo of starbucks coffee company at this time. >> how do i get my movie, my story told by howard schultz? ? we have such good fortune of peting so many interesting people. this is the first season of the original content. this is day bunch we've had an unbelievable response. because people are so hungry and longing for truth and aspiration to be reminded of the true promise of america, but there will be many specials. there will be other forms of content we will leverage. this is a three to five-minute window, the time they buy the

coffee with their phone and they're waiting for their drink. that three to five-minute period represents a unique opportunity. now this particular content is not something that's going to generate revenue. it's very possible in the future we will have content that will add to the revenue line of the company and be accredited to the starbucks company. we'll have to see. >> i would like to have a beer where profit margins are great, or wine, and watch these clips. when are we going to see worldwide distribution of beer and wine and watch some unstandeunstand -- upstanders while we have our drinks. >> i think you know we've been successfully testing that in many markets throughout the country with different kinds of wine, craft beer, we're working

with a.b. on a number of things. we've probably gone a little bit slower than we initially thought, primarily because we were addressing other issues, the cold brew and nitro, which we're going to roll out nationally. so, in many ways, we've had a treasure trove of opportunities, and we just have not got to the evening part of scaling evenings nationally, but you'll see that. i think right now with the roastries, the reserve stores, the fact that we're opening a store a day in china, the success of remodel the within the domestic footprint, teahese are all things that are going to add significant value to starbucks, our shareholders, and although we a mature company with 25,000 stores in almost 75

countries, i remain i have rue to the statement i'v've made fo many, many years. i've never been more optimistic about the hinthings we can do, leveraging technology, leveraging with the upstanders, but the innovation pipeline with things like cold brew and even bringing back pumpkin spice latte to a rave review. i'm sitting here recognizing what a unique position we are in domestically and around the world. >> all right, howard, thank you so much pofor coming on our sho sharing the story of upstanders. good to see you, sir, thank you. >> thank you. >> i heard everything i like to hear. i open you did the same. "mad money's" back after the brake.

remember here at ally, nothing stops us from doing right by our customers. who's with me? i'm in. i'm in. i'm in. i'm in. ♪ ♪ one, two, - wait, wait. wait - where's tina? doing the hand thing? yep! we are all in for our customers. ally. do it right. we are all in for our customers. experience the thrill of the lexus is f sport. because the ultimate expression of power, is control. this is the pursuit of perfection.

well, bill ackman turn out to be right about chipotle?

is the fund cashing in on what might be the bottom of the beleaguered burrito chain's stock? history says yes. history says you have to buy chipotle before the anniversary of the bad news if you want to catch a bottom. that's been the history with three in history. jack-in-the-box with an eco. co outbreak. then the kfc chinese food contamination incident. i know many are focussed on what bill ackman will say to chipotle's management. i get that. ten yearsbill ackman tried to get mcdonald's to change. he was invited to get involved

in p taking burger king private while adopting the theory that it proposed for mcdonald's, burger king went from worst to first during that period. by the way, this year's conference will be held on tuesday. stay tuned for more good ideas. now i think that ackman can push. when you turn the reins over to franchisees, it's strict management. the rollout of the southeast

asian kitchen concept has been suboptimal. the new concept came to pru igs five years ago. my question is similarly bizarre expands of tasty locale and tasty burger. it is the enemy of good guys. get on or close it. buying chipotle now is in the end, now that the health scares are out of the mirror, remember the e. coli incident started in october of 2015. one month from now, when that news seemed to be put behind them, chipotle got hit with a second incident, this time with the norovirus. one employee. but the company's same-store

sales plummeted to minus 36% after the boston debacle. the next quarter coming up will annualize the incident, which typically heralds a bottom. we still aren't seeing a big rebound in traffic at chip oelt lee. 38% of respondents said that there are long lines at chipotle. nevertheless, history is definitely on ackman's side. when chipotle does report, i think the analyst rally behind it. ackman had to move before that

occurs, but you don't run a hedge fund. i have said repeatedly to buy chipotle at $400. i think you should invest in this once great and soon to be great again restaurant chain. the bottom line, american people send to forgive and forget. and the stock will be ready to run, maybe mott not to the heig before 50%, but certainly worth betting on. "mad money" is back after the break.

with dynamic performance, to help you hold the curve... and bold styling to stay ahead of the curve. the lexus rx, rx hybrid and rx f sport. this is the rx, elevated. this is the pursuit of perfection. everyone thought i was crazy to open a hotel here. everyone said it's so hard to be a musician, but i can't imagine doing anything else. now that the train makes it easier to get here, the neighborhood is really changing. i'm always hopping on the train, running all over portland. i have to go wherever the work is. trains with innovative siemens technology help keep cities moving, so neighborhoods and businesses can prosper. i can book 3 or 4 gigs on a good weekend. i'm booked solid for weeks. it takes ingenuity to make it in the big city.

it is time! it's time for the lightning round! and then the lightning round is over. ski daddy! frank. >> caller: frank from new york. >> nice. >> what's your thought on -- >> this stock acts terribly. it's being short termed. i don't like it, but longer

termed, i am a passionate believer in the plan chafranchi. >> caller: my stock is tech data. >> i like that. stewart in new jersey. >> caller: how are you today? >> i am good, how about you? >> caller: i'm doing fantastic. what i'd like to know from you is what do you think of avid technologies? >> i wonder why they don't get a takeover bid.superior. if you really want to go like editing, go to adobe. that's one of my absolute favorite tech stocks. how about lawrence. >> caller: boo yaw, jim, boo yaw, booyah. ibm is the number one leader in

cloud technology, and warren buffett has bought thousands of shares. >> millions. >> caller: i sense that ibh is -- im bhchlt is going to go to $600. >> there are many companies who think they are cloud king. this is one of them. nick? >>. >> caller: what's going on? >> which one? >> caller: cxw. >> headline risk really bad. it's like a drug stock. i don't want the head line, i do want paul in texas. >> caller: hey, mr. jim. what's happened to cummins? >> cummins went down because

navistar got a good contract with volkswagen. i like cummins, and i really light caterpillar. deutsche bank is right. i want to go to alan. >> caller: sage therapeutics. they did a secondary stock down 5%, is it a good time to buy? >> contintypically they have wo well, but i wouldn't overstay my welcome, because i like companies that have a very good balance sheet and don't need to raise capital. one more. oh, that is it! that, ladies and gentlemen, is the conclusion of the lightning round! the lightning round is sponsored by td ameritrade. ing happens in the market. kid's a natural. but thinkorswim already lets you create custom alerts for all the things that are important to you. shhh.

alerts on anything at all? not only that, you can act on that opportunity with just one tap right from the alert. wow, i guess we don't need the kid anymore. custom alerts on thinkorswim. only at td ameritrade. ♪ [engine revs] ♪ [cheering] ♪ the highly advanced audi a4. ♪

i've said it before, i'll say it again. the medical device stocks are the one area of health care that are absolutely on fire. anything and everything drug related is at risk of getting slammed by the crackdown on higher drug price. that's why res med, machines that are used to treat sleep apnea, chronic obstructive pulmonary disease has been

roaring. not just that resmed belongs to something very much in style. it makes breathing machines to help you sleep. they have taken their business to a whole new level by embracing the connectivity revolution. they have a number of software applications. they acquired a leading provider of software applications for the health industry. it's already paying off. resmed got hit with a downgrade because of a competition from phillips. but the stock has continued to turn higher, in part because they reported a strong quarter at the end of july, but they're now a leader in connected care business. so taking a closer look with the ceo of resmed to learn more about where his company's

heading. welcome to p"mad money." >> i think a lot of people don't understand how big this market is, and how fanon-invasive technology -- >> we put them in the home and take care of them in the home and have portable respiratory devices that, with sleep apnea literally help them breathe every night. we literally give them the gift of breath, and they can't breathe on their own. >> continuous positive airway pressure is more problematic with different diseases that you can be getting. >> undiagnosed obstructive sleep apnea can lead to diabetes,

hypertension, heart failure and worse outcomes in hospitalization. if we're able to treat sleep apnea, we can potentially prevent the chronic disease progression of the others and save the hospital care and the at the t total health care system money. >> i recommended your stuff in 2005, it has tripled. one of the first stocks we recommended. but what i was concerned about was having a huge mask on my face when i go to sleep. is that a misconception? >> it is a misconception. back then, the masks were larger. this thing is the size of my finger. and these masks are tiny. and i use this personally every night. i sleep on this every night, and it's changed my life.

saved my job, saved my life. there are 40 million to 60 million of people who suffer from sleep apnea, and 6 million are on therapy. >> i mentioned last night about having you on, and we were looking up the different devices on amazon, and she says i think you have it. i think you have sleep apnea. i would have no idea if i have it, because i'm sleeping. how do we know if we have sleep apnea? >> our biggest competitor is ignorance. it's the lack of education and awareness. there's other players out there. it's ignorance. with 60 million patients suffering, only 6 million on treatment, we have the opportunity in front of us. we have to get the primary care doctors, the patients themselves thinking about their care and

going and seeing their doctor and asking about this. >> when i went to salesforce dream force festival. they had phillips, and they were talking about the cloud, and i'm thinking, you've got this big cloud initiative with bright tree, why is your cloud better than their cloud? >> we are the world's leading tech-driven medical device company. we have two million, over two million, 100% cloud-connected medical devices on people's bedtime tables. we put a chip into every single sleep apnea of product, physicians use the data to provide better care to their patients and provide data to a system that's able to take data, this is my data. i only go to 85. i was a little nervous.

i was able to look over time. i am also able to look at videos and engage better with your therapy. this will e-mail or text responses directly to patients to improve their outcome. >> it's been a great win over multiple years. i want to thank nick ferrell. you know this market's much bigger than people realize. "mad money's" back after the break. the suv that dares to go beyond utility. this is the pursuit of perfection.

last night, we were told not to give up on apple because the stock would go up. it was a ho-hum launch? not. people liked things they saw. i doubt we'll get the downgrade fears. there's always a bull market somewhere, i promise to find it for you right here on "mad money," i'm jim cramer, and i will see you tomorrow!

lwoman:: ttheir soups are amazing.. lemonis: ...at one small soup chain in milwaukee, wisconsin, the owner is writing a recipe for disaster. no [bleep] you should be very careful about what you're saying. his behavior is alienating employees. kevin: he needs to trust me. lemonis: his menu is alienating customers. it's heavy. and a private feud with one mysterious person... stephanie: her name is grace. mayra: grace. lemonis: ...is threatening to destroy everything. grace: you need to be brought out and be told it's not okay to treat people like that. it's not. how dare you! lemonis: everybody's talking about her except you. if i can't bring this situation down from a boil... dave: this does not interest me anymore. lemonis: dave. ...this lid's gonna blow right off.