treatment. their lawyer joins us in the next hour. and a helicopter crashes through a roof of a pub. eight people dead so far and officials are searching for survivors. we'll hear from an eyewitness. we'll see you in 30 minutes for the latest news. "your money" starts right now. well, by now, you're home and you have survived the trip home from thanksgiving. guess what, flying is about to get noisier, slower and maybe more expensive! i'm christine romans. welcome to "your money." in 1978, the u.s. had 20 major airlines, by 1990, just 12. since then, delta merged with northwest, united with continental and american airlines with u.s. air. you get the picture. ticket prices have come down since the 1970s, but over the last few years, they're up again. prices at the nation's 100 biggest airports are up 6.5% since 2005. a study from "usa today" says that's thanks in part to service cuts at some airports because of all of these mergers. fares at savannah hilton head airport and dallas love field

are up nearly 36%, up 32% at washington's dulles airport, 26% in northern kentucky, 24% at newark's jfk. mark murphy and richard quest join me now. mark is with travelpost.com and richard quest is host with cnn business. could the fare hikes spawn a new generation of low-cost carriers or do we just have to deal with this? >> in the near term, deal with it. in the long term, yeah, people will start filling those spots, because once you see the ticket prices rise, somebody who's got a lower cost per mile is going to step in and say you know what, i can make my money because some of my costs are lower than the bigger carriers, even after the mergers. >> i think it's going to be very difficult to get someone coming in who says my costs will be lower, providing, if they're operating in the same aircraft infrastructure, they've got to buy more expensive planes that may be less fuel-efficient, and they've got to try and get a decent rate of return. so, it is possible -- >> yes.

>> i think it's highly unlikely or improbable because the costs and the barriers of entry to aviation are so high. i'm afraid these airfares, live with them. >> ooh! and the fees, too, ugh. >> and the fees, the fees are here. but the one thing i would dig congress on is i would say you have pilots less cost, union contracts, pension obligations, all these things that don't exist when the low-cost carrier steps in. some of the guys on the low-cost carrier are paid $28,000 as pilots. >> very big changes in how we're using our technology on airplanes. you might want to pack a parachute on your next trip if richard quest gets a hold of these. the airlines may let people use cells foik this one, well, not like this one, but it's our favorite. a survey from delta says 64% say that would have a negative impact on the flying experience. airlines would have to install equipment to let the cell phones communicate with towers on the ground, but where you hear -- [ ringing ]

-- airlines may hear [ bell ] . the airlines charge us for food, baggage, for extended tickets. will they bill us for talking on this? >> y-e-s! [ laughter ] which planet were we all born on? of course they will! it's going to cost a million and a half bucks, minimum, to put the antenna in the roof for this thing to communicate. >> but it's going to cause riots. >> yes. >> it's going to cause riots! >> i mean, you ever sit on the train coming into new york city -- >> it's horrible! >> loud talking? this is going to go on -- >> people talk about personal things. >> oh, yeah. >> and imagine the problems it could cause on a plane if you're talking about something that could raise suspicions among other people. we'll have to talk about serious etiquette changes. >> everybody's getting terribly excited about this. first of all -- >> i don't want to hear you talking on the plane or anybody else. >> first of all, not may, the fcc will. >> really? >> even though the chairman doesn't want it himself, he

believes, the fcc will believe that airlines should have the right. remember, that's the fcc's job. it's not their job to make sure that you have a comfortable journey and a pleasant experience. it's their job to offer you the opportunity. then you're going to start seeing rules coming on. you know how you have the little fasten seat belt sign or the no-smoking sign, it will be a no phone calls type of light. ultimately, there will be rules. there will be rules. there will be nastiness. and flight attendants will have to police it. >> yeah, well, you can forget that. here's what i say. the fcc's going to say it's okay to have cell phones in the air, but the airlines are going to blow up their business literally, if you have people talking on the flights. imagine somebody doing a conference call, a business conference call sitting in their business-class seat, filling that cabin with whatever it is. and you think about privacy. i'm a business guy. do i want to have conversations, business conversations -- >> well, maybe we all just need -- hang on, maybe we all just need to learn the art of saying, excuse me, would you

mind terribly keeping your voice down? please, would you mind terribly, i'm trying to sleep, do keep your voice down. >> i predict a new type of human bubble shield, right, that the airlines are going to implement. >> a new kind of noise-canceling headphones. >> i think public approbrium will be eventually heaped on those who talk loud volumes. >> gentlemen, thank you very much. airlines keep changing and not in the right direction. for more stories, give me 60 seconds on the time. it's "money time." obama care on trial again. the supreme court will decide if corporations can invoke religious beliefs to deny birth control coverage to employees. home prices jumped 11% in the third quarter from a year ago. it's the first double-digit year-over-year gain for the s&p s&p case-shiller index since early 2006. men's wearhouse likes the way joseph a. bank looks. after fighting off a hostile bid

from its smaller rival, men's wearhouse has turned the tables. it's now bidding $1.5 billion for joseph a. bank. if something's trending on twitter, robots and fake accounts would be why. twitter says fake accounts are less than 5% of its 230 million active users, but some experts think it's a lot higher. the world's most valuable book sold this week for $14 million at sotheby's in new york. "the bay psalm book" is the first printed in america. and maserati's new car will set you back only $65,000. the ultimate luxury brand is trying to lure more buyers. perhaps the only good news, if you're stuck in an airport this weekend, is this. okay, maybe it's not good for your waistline, one of these? it's a cinnabun, of course, the sweet smell of the airport experience. up next, we have the story of

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if you're trapped in an airport or a mall this holiday season, perhaps one of the only saving graces over the crowds of crying children has been this. yes, it is hard to miss the smell of a cinnabon. i can smell it even through this box. of course, what tastes great may not be so great for your waistline, as comedian lucy kay describes. >> here's what a cinnabon is, let me explain it to you. it's a 6-foot high cinnamon swirl cake made for one sad fat man. >> okay, maybe it's not your thing. how about hooters? zain asher has the story of one woman who found success at both companies with a slight upgrade in title along the way. connect for me, my dear, hooters and cinnabon. >> yeah, well, i met the president of cinnabon, cat cole. she's an extraordinary woman, very much an inspiring story.

she started out as a waitress at hooters at age 17 and rose up through the ranks. she never graduated from college and now she is the president of cinnabon. take a listen to her story. >> so, this is where some of the food science happens. the dough will rise -- >> reporter: cat cole knows a thing or two about rising. >> come on through, brenda. >> reporter: it wasn't long ago, she was the one carrying the tray. cole started her career at age 17 waiting tables at a hooters in florida. now she's traded buffalo wings for the boardroom, as president of cinnabon. >> everybody had a first job. not everyone worked at hooters as a first job, but a lot of people were waitresses. mine's just a little unique, so it makes it a little more fun to talk about. >> reporter: cole runs a $1 billion franchise empire, one that employs 12,000 people, but she says that first job as a hooters server gave her a taste of what she had to do to succeed. >> if they don't have a great experience, then you won't have a good income.

it's pretty simple. and so, all i did was apply the same habits that i built as a waitress. >> reporter: cole soon went from taking orders to giving them. with management sending her to open new hooters restaurants all over the world. >> a few people within the executive ranks i could count on, and she was certainly on the top of the list. >> reporter: she quit college to work full time. by age 26, hooters had named her a vice president. >> if you have someone who's willing to drop out of school because they have a passion, that's probably an indication of a fire in the belly and an understanding of what their purpose is. >> reporter: at 30, she applied for her mba, getting a letter of recommendation from the founder of cnn, ted turner, whom she met at a non-profit. >> i appreciate all of the help that i got. >> reporter: but cole didn't have much help growing up. at one point, her mother, newly divorced, could only afford to spend $10 a week on food. >> i didn't want to be defined by where i came from. i wanted to be different. >> reporter: one challenge cole faces is with the contents of

cinnabon's treats. >> am i doing it right, though? >> yeah there you go. perfect. >> reporter: its classic roll contains 880 calories. >> i think there is a market for really healthy, healthy, high-nutrient products, and that's not what we do. you know, we provide indulgent moments, sweet moments. >> reporter: and her rapid rise from hooters to the corner office is certainly one of those. >> 880 calories! >> i know, i know. but she makes no bones about it. it's an indulgent experience. >> exactly. >> you're paying for that. >> exactly right. and when i spoke to kat, i asked her, obviously, you came from a poorer background. now that you have money, are you more frugal or do you tend to spend a lot? and this is interesting, she says she actually gives most of her money away. she spends a lot of time doing humanitarian work. she's been throughout africa and she's actually opening a cinnabon in my home country of nigeria. >> really? >> for the first time ever. i found that interesting. >> you'll have to go on assignment and check it out for

us. >> i would love to! >> tell us whether it's something that sweeps the continent or not. it's certainly swept this one. zain, so nice to see you. great story, so inspirational. college is the gateway to the middle class, but if you're from a low-income family, how do you pay for it? my employer matches my charitable giving. really. i get bonuses even working part-time. where i work, over 400 people are promoted every day. healthcare starting under $40 a month. i got education benefits. i work at walmart. i'm a pharmacist. sales associate. i manage produce. i work in logistics. there's more to walmart than you think. vo: opportunity. that's the real walmart. you really love, what would you do?" ♪ [ woman ] i'd be a writer. [ man ] i'd be a baker. [ woman ] i wanna be a pie maker. [ man ] i wanna be a pilot. [ woman ] i'd be an architect. what if i told you someone could pay you and what if that person were you? ♪

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finding the right job is never with so much easy.tition, but with the nation's largest alumni network, including those in key hiring positions, university of phoenix can help connect you to a world of opportunity. let's get to work. get good grades, go to a good college, right? not necessarily. it could depend on your parents' income. 70% of students at elite colleges come from the top income quartile. that means the richest families. and these students out-number their low-income classmates 14-1.

so, why aren't low-income students getting into the best schools? it turns out, they're simply not applying. >> i grew up in washington heights. >> laura smith-guzman didn't grow up with much, but she always excelled in school. >> my s.a.t. scores were around the 1400s. >> but her small high school in the bronx had limited resources. >> we only had one school to come and visit, which was mercy college. so, everybody in my class applied and almost everybody got accepted. so, we're just like, all right, well, we have never heard of this school, but i mean, if they're all accepting us, i mean, why not? >> according to a new study from the brookings institution, only 34% of top low-income students apply to the country's most selective colleges. that's compared with 78% of top high-income students. the college she went to wasn't the right fit. after her second semester, she dropped out. >> i wanted to go in just a few months after i had left mercy,

but everything happens and i was working full time and i got pregnant. >> low-income, high-achieving students thrive at very selective colleges and universities once they get there, whereas if they attend one of the nonselective post secondary institutions that they tend to apply to, they have about a 50% chance of graduating on time. >> meanwhile, she is still paying off her loans. she says she didn't have enough information to make the best choice. >> i heard about scholarships and opportunities you can get, so i would research, but there are so many out there, so i never knew which one would fit me. >> for very high-achieving, low-income students, the more selective the college or university they attend, the less they will pay. >> a lot less. the most competitive colleges have more resources and can offer more slarpz, so low-income students usually don't come even close to paying that scary sticker price. >> i understood that i needed to go to school for free because my parents would not be able to aforward it. >> fausto jimenez grew up in

harlem. >> there were often shoot-outs while we were walking down the street. there was actually a drug factory, essentially, right across the hall from my apartment. >> he always dreamed of going to columbia university. >> and i remember saying, i want to be here, i want to come to columbia. i think my mom chuckled at the time. >> thanks to the gates millennium scholars program, he was able to get that ivy league education for free. >> i don't have loans. all i had to do was concentrate on my studies. >> it's important to apply to some of the most selective colleges you can get into if you're a low-income, high-achieving student. narrow in on a set of colleges and apply to several. if you are a low-income student, you can get application fee waivers, so you should not have to pay application fees. >> attending columbia has been a transformative experience in my life. i may still live in harlem, but i know i now understand harlem a lot better. >> wow. his story is so, so inspiring. a lot of good advice in there.

all right, you've seen matt damon in "the departed" and good will hunting." now you'll see him with his legs crossed. >> until everybody has access to clean water and sanitation, i will not go to the bathroom. >> okay, there's a serious point behind his bizarre promise. we'll bring it to you next. what you wear to bed is your business. so, if you're sleeping in your contact lenses, ask about the air optix® contacts so breathable they're approved for up to 30 nights of continuous wear. serious eye problems may occur. ask your doctor and visit airoptix.com

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actor matt damon is very outspoken, outspoken about teachers unions, he's criticized president obama on his education policy, and now he's tackling a problem that kills 3.5 million people a year. nearly 800 million people around the world don't have access to clean water. an american taking a five-minute shower uses more water than a person living in a slum in a developing country uses in an entire day. our own jake tapper sat down with matt damon to find out what the film star is doing to solve the water crisis. jake? >> reporter: christine, earlier this month, the world celebrated

world toilet day. now, that sounds silly, but it's a very important issue about the hundreds of millions of people around the world who don't have access to toilets, th. this means they actually have much more dangerous lives in terms of the diseases they can catch and also their security. this is an issue of some importance to actor matt damon, who founded a group called water.org that works on this very issue. >> do you like apples? >> reporter: he's been a genius from "southie" and "good will hunting," an assassin with a conscious in "the bourne trilogy," and a contemptibly crooked cop in "the departed." >> i tipped you off and you're not in jail. >> reporter: but to hear matt damon tell it, his most compelling role is bringing water and toilets to impoverished villages in developing nations. this isn't just to improve their lives, it's to save them.

it's particularly crucial for the young. water and sanitation issues kill children around the world at a rate equivalent to a jumbo jet crashing every four hours. let's go for a second because you attaching this to yourself means i will be sitting here interviewing you talking about an issue i probably wouldn't, and people at home, viewers, will be paying attention to an issue that they wouldn't otherwise pay attention to. >> yeah, that's the hope. i mean, that's obviously the small part i bring, you know, to gary's incredible expertise. >> reporter: damon is the co-founder of water.org. his co-founder, gary white, is one of the foremost experts in the field. >> i was really looking for the expert in the space, and when i couldn't get that guy -- [ laughter ] no. >> you know, i think we compliment each other, and you know, matt certainly has come a long way in water, not so much

for me in acting. >> reporter: worldwide, more than 750 million people live without poetable water, making them susceptible to disease. since 2009, water.org has helped communities connect to clean water through wells and microloans. the founders say their approach isn't just charity but a sustainable solution. >> tell me about the water credit. how does it work? >> so, if you're in a slum in india, you might be spending hours every day walking to a public tap, waiting in line. the water's sometimes there, sometimes it's not. you might be paying the water mafia, which is basically these people who come around and sell you 20 liters of water for a pretty high price. >> if you could actually just front them the money to connect to the municipality that was piping water right underneath their feet, you'd give them their time back so they could work at their job and pay the loan off. >> reporter: this isn't a glamorous topic to discuss at hollywood fund-raisers, but matt damon has not shied away. >> until everybody has access to clean water and sanitation, i will not go to the bathroom. >> reporter: earlier this year, he launched a spoof campaign with fellow celebrities to bring

attention to preventible disease and sanitation issues. >> we won't go to the bathroom -- >> we won't go to the bathroom. >> we won't go to the bathroom. >> if you can get somebody laughing about something, they can also dive down a little bit on the complexity of this issue, then we're really getting something done. >> reporter: now, sure, his fame brings needed attention to damon's causes, but that spotlight highlights his comments for nay sayers as well. >> when it comes to getting involved in issues, and you're involved in a lot, you've spoken out about teachers unions and public school, you've spoken out about your disappointment with president obama. inevitably, you have critics. >> i've kind of chosen my words poorly when talking about him. you know, look, the truth is, you know, i voted for him twice. i campaigned for him. it's humbling to think about that job and how hard it is, particularly in the headwinds that he faces, the kind of historic headwinds that he's facing. i really wish him well, particularly right now. >> reporter: do you find it

difficult to deal with the criticism, though? i mean, it comes with the territory if you're going to become an activist like this. >> yeah, i think if you put a megaphone out and say something, then it's within any american's right to say something back to you. so that's why when i speak out about something like public education, it means a lot to me, but it's also why i'm particularly happy in i spend all my free time working with water.org. one of the things i love about it so much is that it's totally non-partisan. >> damon said when he took to youtube to make very serious videos about this issue, basically, no one would click on it. he said three people clicked on it and one of them was him and one of them was gary. now he does these more humorous videos, and millions of people around the world are finding out more about the issue. christine? >> jake, so funny. humor does sell. thanks for that story and thanks for watching "your money" this week. have you listened to this guy's album? do you have a guy like this in your bedroom? does your teenage daughter love this person and you don't even know who it is? head to the "your money" blog.

we want you to check out the business of being one direction. it's big business and it's coming out of your teenage daughter's pocket. see you next saturday at 9:30 a.m. eastern. have a great holiday weekend, everybody. hello, there. i'm miguel marquez in for fredricka whitfield. here are the top stories we're following in the "cnn newsroom." at least eight people have died after a police helicopter crashed into a pub in scotland. the pub was packed for a concert when part of the roof came down last night. police say three victims were on the helicopter, the other five inside the pub, and there's a chance there could be more victims that crews have not been able to reach quite yet. correspondent richard quest spoke to witnesses and what they saw around when this happened. >> reporter: a local member of parliament, jim murphy, said he arrived moments after