after she put ann na karenna on her book club, sales soared 250%.he put something on her favorites list, it went from 3 million sales to 5 million. the endorsement of then senator barack obama pushed by oprah produced 1,559,000 additional votes for him. >> i love this show. this show has been my life. >> reporter: so when oprah bid this tearful goodbye to her 42 million talk show viewers a few years later, it seemed likely that a good many would follow her and her favorite things to her new tv cable network. >> over the following week, my crew and i will be brainstorming new ways we can entertain you. >> reporter: but it turns out own has attracted just a fraction of the ratings oprah's daytime talk show had. one-tenth, in fact. it wasn't until this week that own has finally said it was cash flow positive. >> when she went to own and it didn't exactly look like the talk show people knew and loved her for, there was a lot of disappointment there. i think what's been interesting is in the time since, you've seen her slowly figure out what her network