clapmac you don't mind holding up your chairs and putting them aside you'll make our staff very happyinaudible] [inaudible] [inaudible] [inaudible] >> you're watching book tv. television for serious readers. watch any program you see here online at booktv.org. >> mary katherine ham, co-author of end of discussion, what is the outrage industry that you referred to in the subtitle? >> i think one of the things we talk about in the book and in the discussion is that every single thing becomes a thing. it is driven by social media starts on college campuses and it's a very tiny slide in speech, the wrong word at the wrong time that everybody's getting into a tizzy about. i think it ends up becoming a lot of pressure on everyday people of how they talk about issues especially thorny issues. the risk of people coming after them on facebook, twitter or or even their jobs where they face economic costs of having the wrong opinion are saying the wrong word. that's that's what people worry about. >> what is an example of one of those wrong words? >> i think there is a bunch of them. we talk abo

clapmac if you don't mind folding up your chairs and putting them to the side, you will make our staff you. [applause]. [inaudible conversation] [inaudible conversation] >> when i to knitted on the the weekend usually it is authors share new releases. >> washing nonfiction authors on book tv is the best television for serious readers. >> on c-span they can have a longer conversation and delve into their subjects. >> book tv, weekends. they they bring you author, after author, after author. they spotlight the work of fascinating people. >> i love book tv and i am a c-span fan. >> ed, and your new book, going red going red where the 2 million voters that you talk about in this book? >> the 2,000,000 voters voters referred's to voters and 17 counties in seven key swing states that republicans wanted 2004 but lost in 2008 and 2012. so we are looking at those counties in places like florida, virginia, ohio, north carolina, new hampshire, colorado, and wisconsin. wisconsin is actually an interesting case count because republicans have not one wisconsin yet because of some of the changes that