there was even a real ontrack roil each man. so you could literally name anything and bazaar had a purveyor. but smirnov was the czars purveyor's as well you can well imagine in russia being a vodka purveyor was a very, very big deal. so what happens to smirnov though is that he gets to be so good at what he does, that he almost becomes a lightning rod for the debate on alcohol in russia. so alcoholism still today, problem in russia, then as well a problem in russia. and smirnov being so prominent by then becomes somebody who gets associated with a drinking problem. people began to write about him or people you may have heard of. for example, anton chekhov, the wonderful playwright wrote a column in his early years and he called smirnov by name and other vodka makers seems a blood. so he didn't mince words at all. another critic was tolstoy. tolstoi, i didn't know this, but i did learn this, he was a very prominent advocate in russia and he devoted much of his writing and much of his talking and much of his energy to the sobriet