he's the chair of the department of behavioral science at umass and -- he's written this book about lyinghen he was a young assistant professor he went to the national archives 'cause he thought he would listen to the nixon tapes and go to the greatest liar ever and learn a thing or two and what he discovered was remarkable. besides for being unremarkable. even he and experts couldn't tell when nixon was truthful. it's not about your madoff and clinton scale lies. it's about the lies. we tell three lies every 10 minutes. it's nice to see you. you feel good. i feel well. the moralize we're told, the level our own lies increases. clinicalcally depressed people have more accurate views of themselves than powerful people who tend to maintain a faÇade of strength in order to maintain their ambition. so it uncovers all these things. it's not just about these sort of small lies but how to handle lies in the office, lies in your bedroom, lies at the dinner table. but he published it it's a psychology book. it's a book about business. it's a book about becoming a more honest person yourself. >> ho