mr. nicklaus, i'm curious, first, what exactly is it you're rolling here? it says a quote/unquote lifestyle brand. what will you be selling and where? >> first of all, you know, we have basically had the jack nicklaus brand or nicklaus company's brand for quite a few years. but we needed to grow this grand. we wanted to find the right person and we made arrangement for consulting relationship with david shoe management grope to help us build the brand, first in apparel and through many of the other things we do where we have products. >> and will this be, competing with the names like polo, golf an deedous. it's apparel, but is it all golf apparel? >> no, it will be lifestyle. largely based parn goaround gol the people who wear everyday apparel, too. it will be a combination of such. >> what exactly will you be doing and what with we expect to see and where? >> i believe when i got involved with this venture with jack, and the reason is i believe golden bear and jack nicklaus is one of the highly recognized names of the last 40 years. for me really to be in