$37 million in this week there's a very unusual to sneak preview combination of 20 century fox in imax screens taking this to within a $40 million christmas movie james cameron movie and showing it on 100 imax screens this week and 60 minutes of footage the tickets were free and it went on the web site and craft a website and sold out they have to be certain that this 16 minutes is going to while audiences because it can start a bad word of mouth and greg foster the president of imax said interested in the one knows the true meaning of what show business remains too can have a business without showmanship and this is showmanship and will be when it comes down to is hey if you have the goods if you know you have the good to go out and shot it to the world. especially if you have a quarter of a billion dollars riding on which is with this new avatar film lot coming up of course in the weeks ahead david sikich a back with us. coming up in chart talk the stock markets are closed to the yearly highs will take a look at the spiders coming up. it seems like the bulls just refuse to die they d

richard is the ceo of imax. he joins us. richard, it's a pleasure to have you with us. >> great to be here. >> you're in the midst of a multi-year turn-around. what is clicking this year that is sending the stock higher? the loosening of the credit markets, the theaters finally having the ability to lay out the cash for your technologies? >> it's the network effect. if you have more screens, you can get more movies. if you can get more movies and better movies, you can get higher revenues per screen. the closest analogy would be an hbo. it has a fixed cost of revenues and as they get more subscribers, it becomes more profitable. we finally have enough theaters where we can get the really good movies and the really good movies are playing well at the theaters. >> in the second quarter, you signed seven deals. then you signed another eight. how sticky are those deals? in other words, if the economy takes a downturn, if the theaters see demand cool off, are they able to cancel those deals with you? >> they're not. but as a prac

i love imax movies. yes. we went there, and we were getting a popcorn and soda.s got to be mid-80s. really old lady behind the counter. i go, "hi, can i get a popcorn and a soda?" she goes, "absolutely." a pepsi and popcorn. and then you go up, you go, "can i have a popcorn?" then what did you say? >> well, i like fountain soda. i prefer fountain soda. >> jimmy: that's ridiculous. what's the difference? >> different taste, but way different, by the way. don't you agree? [ cheers and applause ] they didn't really agree with me. a can of soda is way different than a fountain soda on ice. i prefer a fountain soda with my popcorn. if you went to the movies -- >> jimmy: but why do they have both? >> well, they should have a fountain. it's imax. >> jimmy: so you go up to the lady and you go, "excuse me, do you have fountain soda?" and she goes, "does it look like i have a fountain back here?" [ laughter ] she's like 80-something years old. >> she was. yeah, she was mad about it, too. >> jimmy: and you go, "excuse me, i'm sorry." she goes, "does it look like i got a fou

but today in certain theaters, you go to an imax 3-d screen and the movie is supposed to revolutionizem making. in certain scenes, he used 197 cameras. i believe they will be showing 15 minutes. the film. >> what did you think of shorts? >> this is interesting. they relace i a film called grind house and now they have a film coming out on the same day. shorts is a kids film about a kid who fine a magic wishing rock and this particular rock gets him everything he wants but gets him in trouble as well. rodriguez is the kind guy that can make a kids movie that adults can like as well. it is a dumbed down kids movie but adults can say that is peroty funny. i think the perform ans alone are pretty funny. i got to say this. please go see inglorious bastards. that is one of the best movies of the year. >> a good movie for all of us. sometimes you get what you want but it can get you in trouble. thank you. >> starting to get a little concerned about all of kevin's crying lately. >>> if you are looking if a good place to raise a family, you don't have to move too far because the number one lace

imax, which has doubled in 2009, "fast" will talk to the ceos. plus charlie gasparino on if morgan stanley's john mack will get the knife. get it? mack the knife? it's coming up, live at 5:00 on "fast money." coming up here on "the closing bell" we're going to talk to the council of dmik advisers chairman christina romer. we are back in a moment. >>> i'm matt nesto with the "closing bell" realtime flash. well, this one could be a sell, sell, sell, if you will, in the words of -- the parlance of cramer. but i'm talking about prison cell. corrections corporation up 9% here today. one of the top ten gainers in the russell 1000. the stock's up 20% in a month. it is earnings season. it is what they do. and they came out with better than expected results. demand is there. their man days are up. the money that they get for keeping people behind bars is on the rise. and they're holding strong at about 90% occupancy. corrections corp., cxw. back to you. >> got it. thank you, matt. we've got 30 minutes left until the closing bell. let's show you how the ma

we'll give you the setup ahead of the job reports tomorrow morning. 99 cent stores and imax, we'll talko both ceos. and we'll have charley gas preeny, the man known to put ketchup on everything, he'll give us the lowdown. much more at 5:00. >> thank you. >>> a rival mobile carrier is turning up the heat in the telecom wars. details on that. announcer: some people buy a car based on the deal they get. - others buy the car of their dreams. - ( beeps ) during the lexus golden opportunity sales event, you can do both. it's an opportunity today. it's a lexus forever. special lease offers now available on the 2009 es 350. imagine... one scooter or power chair that could improve your mobility and your life. one medicare benefit that, with private insurance, may entitle you to pay little to nothing to own it. one company that can make it all happen... your power chair will be paid in full. the scooter store. hi i'm dan weston. we're experts at getting you the scooter or power chair you need. in fact, if we pre-qualify you for medicare reimbursement and medicare denies your claim, we'll give you

h@tvúmiñÚ@ nnis q, jona pricetvúmiumskph@@ tre ot estaÍcu de cine por todo el paÍs y en cines imax. centro de la casa... los muchachos suena jugar y si no logran anotar o dar un gol van a tener que decirle a su compaÑero de equipo, - veremos quiÉn es el ganador. >> va a ganar el que quede mÁ ridÍculo. >> ¿estamos listos? toda la suerte del mundo, cuando el Árbitro diga. ( silbato ) >> ¡venga! >> la primera prenda. >> el vestido. >> paquete se va a poner el vestido, vamos a darles. junto con el vestido le vamos a dar una tarjeta amarilla al hombre. >> ajÁ, tarjetazo amarillo. >> dicen que si asÍ son esas flores cÓmo serÁ ese el jardÍn botÁnico... ( risas ) amos a seguir jugando seÑor Árbitro porque el tiempo apremia. ( silbato ) >> ¡fuera! >> seÑores, ¿que les pasa, se pone el vestido? ( silbato ) >> ¡gol! >> ¿cÓmo se siente? >> de ciento como cuauhtÉmoc blanco. >> pelotas, el Árbitro se encarga de las pelotas. ( silbato ) >> casi, casi. >> tiene que ponerse del vestido, este muchacho... >> anda, pues. ( silbato ) >> vamos, vamos. >> ¡gol! >> le va muy bien cuauhtÉmoc, le va muy bien