eric fang, thgentleman that i cled in beijin this guy took a tremendous leap of faith and he relocatedhis familynd came all the w over here. at is going to have a reward to it because he took the greatest risk. >> rose: okay. y did they take the risk? i mean, is it because wt you are offering is downhe road or in the near term offers extraoinary opportunity for income? ist because itoffers an opportunity to bld something? and what is tha something that they thi they're building? >> i'm very sober and a realist when it comes to answering this question and i thi if you were to get t know our teamhe vast majority of folks, if notll of them, are hu because they see the prise of a rvice that they so dearly wante themselves growing up. there's something ve powerful about at hulu c doin terms of making media avaable on your terms. and to me that's why the people e at hulu. theres a kicker to it. which is if wre able to create a truly speal company,here should b a financi benefit and a significant oneif we're able t create somhing truly special. but i think th the financials, if that'shat moti