will marre is the author of "save the world & still be home for dinner." it's nice to me well and to the program. the u.s. economy for better than a generation filled by consumption we have seen the dow back willie do you think that has any legs to with that it will continue to be reduced? i think it's a permanent reduction at some level recent pull the 47 of sense of americans have the things they need for that doesn't really bode well for more consumption. i think the real opportunity is in a whole new wave of production. that is a huge economic shift because the u.s. economy again for a couple of generations really post-world war two has been built upon a greater degree of consumption year after year. we saw that the report to the test. how does the economy appeared to look if it is built on sustainability in productivity? and how to do about it this way. we have about 4 billion people in the world really want a chance at a decent life. the light and heat in that needs to be provided for them in order to provide that in the way the system board thing we

and i say that because until i had my friend, danny marr, come on. he wrote a book called "setting the table." until he came on, i really denigrated the notion customer service would play a role. i was wrong. whole foods, american express, goldman sachs. a handful of companies that have great customer service. it really mattered in the recession. i think it matters greatly. i have rethought my view on this. and if a company has great customer service. i kaunt it as a way to value the company more highly. eric in michigan. >> caller: hello, mr. cramer. love your show. i have a question about capital gains tax and investing. i think most people know marginal tax is 35% and capital gains is 15. even when you make a trade on a short-term stock, say you make $10 in a trade. if you keep that stock for a whole year and make $8, after uncle sam takes his cut, you'll still make more money on a long-term trade like that. and my question is. why don't you just make a portfolio with everything long term to take advantage of the difference in the tax rates? >> er

tony pike for marr shawn gilliard, and the bear cats go on to win this one 28-18.for that big east team. ohio state and toledo at browns stadium in cleveland. terrelle pryor coming off a rough game against u.s.c., but this time he's got dave. ohio state hasn't lost a game to another team in ohio in 88 years. no problem with the rockets. 88 -- or 38-0. 88-0, now, that would be a story. >> that would be big. >> oklahoma, landry jones, nice spin move and spin again, and then a flip, and ok! you got anything else in your repertoire? oklahoma up 24. and then jones to ryan broyles. jones with a school record six touchdown passes, got some help. oklahoma wins 45-0. georgia at arkansas. joe cox for a.j. green, great catch as he elevates. georgia wins 52-41. cox threw for five touchdowns, and that ties a school record. let's pump up some volume! >> brown, the running back, big hole up the middle. 15, 20, he's off to the races. they cannot catch carlos brown. five eagles in pursuit, and carlos leaves them in his dust, 90 yards for a michigan touchdown. >> looking over the mi