. >> let me read the ceo, scott planter saying this. obviously tongue in cheek. obviously. it had never been done. and we hot it would be kind of hip, cool and unusual. kelly, do you find it hip, cool and unusual? >> i do. like i said, the whole cougar trend in hollywood right now is really popular. you've got courtney cox bringing it back. demi moore is making it cool. and marge simpson gets big numbers. everyone's talking about it on the internet right now. she's one of the most iconic females in history. so why fought give it a shot. am i going to be running out to see her naked? am i going to buy a copy of "playboy"? no. but some people may go just to have it as a collector's edition. that's what i think playboy is going for when they talk about an event. >> creating buzz. people are talking about it. again, the guys out there, are buying "playboy," i'm not sure they want to see the cartoon character, but we'll continue the conversation on the other side of the break. how about you guys out there, do you want to see marge?