their idea was okay what we do we need to make the place kohler. so the state is cooler than people will stay because young people like cool stuff, right? ipod and cappuccino and bike paths and dance and music and whatever else. so they had this to will city initiative so every city was going to be equal city. i don't know what that means actually but they spend a lot of money on this and said okay. city number one, what is your -- we have a roller rink and it didn't work. for years and spending tens of millions of dollars on the initiative it didn't work because you are focusing on a group that seems to defy incentives that they are just not ready to listen to those things. on the further end of it is to focus on the young people in their 30s who are sort of selling into the professional lives and who are ready to start a family in many ways because people are having kids leader particularly if you go to college at the age of marriage and first child has gone up, up. and those seem to have a little bit more success and the come back to iowa please