john buckley worked for ronald reagan and the republican congressional campaign committee. it is also endorsed by maria shriver and chris wallace and some others. i would guess that you were a liberal. fill in the blanks here. how does all of this go together? >> i have never put a label on myself. i am fiscally conservative. i am a bootstrap entrepreneur. my father was first generation from greece. i truly believe in the american dream. i think i embody some of it. i ended up owning a sports team and companies. i have done well and i believe that the economy and capitalism is that part of what makes america great. but at the same time, i realize that being happy -- the biggest part of it is being an active participant in communities of interest and voluntary and -- and volunteering and giving back and having social awareness, they are equally important. i am physically very -- fiscally very conservative but i am socially progressive. >> you gave money to john mccain and barack obama. >> i did both, and it was interesting when john and i were working on the books -- john bu

. >> i did both, and it was interesting when john and i were working on the books -- john buckley -- we put out a formula, what makes for success and happiness -- it was right there in the primaries. we wrote down each of the candidates seeing who scored the highest. based on the formula, obama's was the highest. high levels of self expression, he was a community activist, he showed great empathy, he was always looking at what a higher calling of the position was. so that started to lead us to -- is it just about personal happiness? companies that are happy, campaigns that are happy, and pursue this formula, they end up getting the approval of the highest levels of value. it is a personal journey, but the back of the book talks about how businesses -- like google as an example. i wrote a story about how google withdrew from china. all the experts and wall street analysts said you cannot leave china. china is the fourth biggest internet market, the biggest internet market soon, the world's biggest emerging economy. it is bad business. but sergei said, one of the co- founders of the co

john dewey and that generation. the left has been living off of those ideas for 100 years. >> what is your favorite conservative book? >> guest: that is a tough one. i knew bill buckley for 30 years. it is not unexpected that i favorite conservative book would have been written bah bill buckley. two of his books--one of his last books called miles gone by, is unknown assortment of autobiographical writing and the other is a book of his best speeches called let us talk of many things and those are excellent introductions to the history of conservatism and the mind of a very special and gifted and brilliant -- my old friend bill buckley. >> host: to glen beck and and colder and sarah palin, are they important to the conservative movement? >> guest: they are important as popularizer of conservative ideas. media celebrities today get something of a bum rap because many of them, the best of them are quite thoughtful. if you look at rush limbaugh or even increasingly glen beck, these are people who are not winging it. these are people who are taking ideas very seriously, reading conservative books and criticism and have a gift for taking the ideas of intellectuals and reta