"netflix changed the way americans watch movies" steve swasey vp of communications at netflix says the company with its 5 billion market cap intends to stay on top by downloading films to more devices and outlets. it's lastest coup-- google tv the companys biggest competition might surprise you. "competition for netflix really is people's time." thus the importance of getting onto mobile devices such as the i phone, which is expected to happen soon. earlier this year. industry watchers became concerned when netflix signed deals with major movie studios including warner brothers that it would wait 28 days before sending new releases to its customer. turns out, even that has not slowed the roll of netflix the company contends the numbers have not slipped from its 14 million subscriber base. "most of what netflix members watch tends not to be new releases." "less than 30% of what people watch netflix for is new releases. we have a big breadth of catalog we have these movies and personaliztion. netflix recommends movies based on your taste and rental history." facets multi media in chicago