there's no shortage of customers tasting the different cheeses, including feta, fromage blanc, and snappingp the goat milk products like soap and skin lotions. this farm store helps to strengthen the direct relationship between farmer and consumer. and it ensures customers keep coming back. >> no, actually, i didn't. i just had it in the store, but i never really know the difference, not till i started coming over here. you can just taste the difference, you know, and it's just really nice. >> although visitors come from all over the world, most are from the golden state. goat cheese is increasing in popularity in california. and here at harley farms, they believe in controlling all aspects of it, so that they get great taste and great quality. >> our secret ingredient is right here is in the grass that is grown in this wonderful soil. we are 2 miles from the ocean. so, that ocean air comes in and quite often it's foggy, especially during the summer and it brings in that foggy, salty air, which grows the grass that the goats eat and we consider that a secret ingredient. so, you see it on a