our guest is wolfgang koester, ceo of fireapps. >> susie: general electric will pay $23.5 million to settle charges it gave illegal kickbacks to saddam hussein's government. the s.e.c. says, from 2000-to- 2003, g.e. paid the iraqi government in cash, computer equipment, medical supplies and services. in exchange, the conglomerate won valuable supply contracts under the united nations' oil for food program. in settling the charges, g.e. did not admit or deny wrongdoing. >> tom: now that financial regulatory reform is law, the s.e.c. is getting down to business, writing 100 new rules tied to the new law, and you may be able to help. chairman mary schapiro is asking for what she calls good faith input from both business and the public, even though that isn't required by law. the new rules will cover everything from over-the-counter derivatives to credit rating agencies and hedge funds. >> susie: finding value in the overhaul of the nation's financial rule book. it's not easy, but it's there. here's tonight's commentator, justin fox, editorial director at the "harvard business review." >