was i wrote this book basically to destroy advertising in maybe some of the young people read it as fernie book and they love it and they want to work in advertising so it's crazy ok well people say that so that you like russia or you like being in russia you mentioned it in couple of your interviews and that actually russia has inspired you to write the whole school. but critics say that this book is filled with well we're with western cliches about russia so how does that add up with the fact that you that you say you like russia but you love but but is there also a third tara mockery of russia or what no it's it's a description of the new russia and the new russian people of the rich people. by a french guy who is a foreigner so he of course it's field of stereotypes and cliches if you come to paris you will maybe if you write about paris you will see that the french people are buying a baguette in the morning and complaining all the time and the taxis are crazy and these are cliches but it's also true and what i just wrote in in this book called. in russian is the story of a french guy