chow in beverly hills when the girls, their brother rob, and cloely's husband, lamar odom gathered forner with chrris who said she sorts through ten endorsement offers a day. a few of the offers. >> quick trim, our credit cards. >> credit cards? >> our kardashian credit cards. >> reporter: that's just a start, dozens more, including kim's perfume. >> a fuluptuous new sent. >> and a kardashian book yet to be written. their sexy personas are a part of the show. the reality series began after an explicit sex tape of kim was sold against her wishes, but it turned her into a hot media commodity. >> without kim, would there have been a keeping up with the kardashians. >> i don't think so. >> and did you know, not with the mom hat on, but with the manager hat on, that you had an opportunity? >> well, we had been talking about doing a reality show for about 2 1/2 years. i thought, oh, boy. we were just going to do this whole thing, and this really messes everything up. i had no idea that something like that would bring more attention, yes, but not in the right way. >> i completely get what you